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Knowledge, without a doubt, plays an important role in the success of any organization.
In fact, in order to maintain a competitive advantage, modern organizations
incorporate knowledge creation, knowledge sharing, and knowledge management
into their business processes. The mere survival of many organizations hinges
on the strength of their capabilities; moreover, companies form decisions based
on their relevant knowledge of their business landscapes.
Thanks to developments in information and communication technologies, it is
now easier to develop, store, and transfer knowledge. This capability is particularly
true among organizations with global workforces. After all, international competition
and globalization are the driving forces behind most technological innovations,
and companies quickly take advantage of these developments when it comes to
managing the creation and flow of information.
"Ultimately, leveraging relevant knowledge assets to improve organizational
performance is what knowledge management is all about," says Murray E.
Jennex in his book, Knowledge Management in Modern Organizations (2007).
However, in spite of the lightning-speed creation of new knowledge and the improvements
in communication technologies, many organizations still find that their knowledge
management practices are lacking. Specifically, within client-consultant relationships,
knowledge transfer does not always translate into better performance by all
project team members, nor does it always translate into the successful delivery
of projects.
To be successful, knowledge management programs require more than simply conducting
training sessions or transferring knowledge. Practitioners must always remember
that KM's explicit end-goal is profitability -- while KM's implicit purpose
is to empower participants by providing them with the intellectual platforms
and processes that promote learning and practical knowledge.
Here are a few factors that contribute to successful knowledge management initiatives:
- Linkage between knowledge and economic performance: Knowledge management
exists because it enables the organization to reach its business goals. Otherwise,
there is no point in putting together all the best practices, tacit knowledge,
and skill sets in a cohesive system that is accessible by all parties -- when
and where they need it. As business increasingly becomes more global, the
competition for greater market share depends on the capabilities of its players
to a certain degree. KM practitioners must be able to identify the business
value of knowledge management in their organizations -- whether it is to manage
projects, provide back-office operations services or to give ideas on how
processes can be better optimized -- among others. In most consulting relationships,
knowledge is the currency by which all transactions are made.
- Setting and communicating clear objectives for specific organizational
or project levels: Heather Kreech, the Director of Knowledge Communications
of the International Institute for Sustainable Development has some specific
ideas on this very subject. In her paper, "Success Factors in Knowledge
Management" (2005), she states that knowledge-sharing works best when
knowledge managers "gather and communicate knowledge at the project/activity/field
level before [they] begin to aggregate up to corporate systems and general
knowledge marketing strategies." Having a specific organizational level
or project group in mind results in better designed knowledge management systems,
training programs, and tools that can meet the specific needs of workers.
- Having the appropriate systems and infrastructure: Ideally, knowledge
is created, processed, stored, and archived. Managing the process of creating
knowledge, communicating this knowledge to participants, and making knowledge
available to anyone in the organization, means that an organization must have
the right communication systems and data storage facilities. However, it is
not enough to simply store knowledge as this knowledge must be found whenever
it is needed. Thus, the availability of internal search facilities and computer-based
training programs is critical.
- Having the right champions: KM initiatives need project and process
champions who can rally the support of everyone, from top management down
to individual staff members. Having management support can result in the freeing
up of resources -- such as financial, expertise, and infrastructure -- all
of which are critical to the successful implementation of KM projects. Financial
backing means that KM managers can implement training programs, hire both
internal and external specialists -- as well as acquire the required infrastructure
to manage training programs. On the other hand, access to experts from either
within or outside the organization, means better identification of knowledge
gaps and training requirements, and more importantly, engineering training
and communication programs that meet the said needs.
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