Aberdeen's latest research shows that companies actively building and using dashboards are able to gain visibility into metrics that are driving their business, and as a result are achieving drastically higher performance than their peers. From the executive management team down to the line-level business managers and "front-line" employees, the research shows that employees of all levels and functions are deriving value from the business visibility that dashboard tools provide.

Best-in-Class companies are employing both strategic and tactical dashboard solutions in order to drive double digit improvements in profitability and have achieved substantial increases in customer service and sales performance. This benchmark report is based on feedback from 285 organizations globally.

Figure 1: Top Pressures Driving Dashboard Initiatives

Source: Aberdeen Group, May 2009

Best-in-Class Performance

Aberdeen used three key performance criteria to distinguish Best-in-Class companies. That performance relative to their peers was as follows:

• A 24% average year-over-year increase in operating profit, compared with a 3% increase for the Industry Average and a 27% decrease for Laggards
• An 8.3% average year-over-year improvement in customer service, compared with a 2.3% improvement for the Industry Average and a 1.0% increase for Laggards
• An 8.4% average year-over-year improvement in sales performance, compared with a 2.3% improvement for the Industry Average and a 0.6% decline for Laggards

Competitive Maturity Assessment

Survey results show that the firms enjoying Best-in-Class performance are:

• 2.8-times more likely than Laggards to have clearly defined business unit performance metrics
• 1.7-times more likely than the Industry Average to have a process for prioritizing data for user access
• 60% more likely than all other companies to leverage performance reporting dashboards
  

Figure 2: Best-in-Class Dashboard Technologies in Use

Source: Aberdeen Group, May 2009

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