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Leveraging an organization's collective knowledge has been an aspirational
goal for years. Organizations have implemented knowledge management and business
intelligence solutions to try and address the challenges but most projects come
up short of delivering tangible business value. The issue is compounded as most
of an organization's intellectual capital is locked in people's heads and not
in a system of record like data warehouses, repositories or business intelligence
reporting tools.
Now throw the makeup of our national workforce into the mix. The baby boomer
segment of our workforce first reached retirement in 2006 and the U.S. Census
estimates 76 million U.S. workers are approaching retirement. Looking at this
challenge through a corporate lens, years of experience, how-to knowledge and
intellectual capital will walk out the door when this segment of the workforce
retires. This issue is further complicated as the economy turns around and organizations
return to hiring mode. When this happens, we will be faced with the classic
challenges associated with ramping up new hires and rookies. Is there a better
approach than the status quo of trial by fire to costly knowledge transfer initiatives
and improving staff effectiveness?
In a day and age when we have access to more information than ever before,
why do so many organizations fall short in unlocking valuable collective knowledge
from within the business and across its workforce? It's clear that up until
now, technology solutions have failed to deliver relevant information to individuals
in a manner that can be applied to achieve a better outcome in the business.
For example, BI reporting tools do a good job at reporting what is going on
with your business -- historically, yesterday, and today. From there management
draws conclusions on the good outcomes and the not-so-good outcomes that need
to be addressed. Therein lies the challenge: how do you enable more of the good
outcomes and reduce the bad outcomes across the distributed workforce? This
issue will become even more prevalent once the baby boomers have taken the leap
to retirement as their tribal knowledge walks out the door.
But there is good news on the horizon as a new class of technology solutions
have entered the market to address the gap left by repositories and BI tools.
These solutions range from general purpose Web 2.0 tools to purpose-built solutions
for sales enablement and service effectiveness. As many technology vendors promote
strong marketing messages and product promises, we all have experiences where
these overzealous promises did not live up to their virtue. To help sift through
the noise, here are some guidelines to consider for organizations looking for
a structured approach to getting relevant information into the right people's
hands, in a format that can be applied to improve business outcomes.
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