The Insider's Guide to Next-Generation BPM
By Bruce Henry, Advisor, LiquidPlanner , 04/06/2009
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It's hard to open a newspaper or surf the Web these days without reading about the impact microblogging services like Twitter are having on society at large. As a one-to-many mass communications tool, Twitter is truly a game changer. However, companies are still looking to identify practical applications for microblogging within their organization.
Web apps like Twitter, Jaiku, and Pownce (now defunct) offer users a way to communicate to others that is straightforward and direct. Recently, the microblogging phenomenon has penetrated the enterprise with tools like Yammer, which lets workers broadcast what they're working on.
In her whitepaper "Enterprise Microsharing Tools Comparison," Laura Fitton describes microblogging (or as she calls it, "microsharing") as:
The key feature of microblogging is that these communications are characterized by short bursts of information. The temptation to spend a lot of time "spinning" content and making it pretty is eliminated when the content is limited to less than 200 characters with no formatting options. Only the "meat of the message" is transmitted. This improves the "connectedness" between the people involved because the reduced cost of both producing and consuming these short, pithy messages makes it possible to communicate conversationally on a nearly continuous basis.
Think of it this way: how well would a dinner date go if each person prepared a two page statement on each topic on their date agenda? Would it go better if small pieces of information were continuously exchanged between each party with each person considering what the other has already shared with them? This is the difference between a soliloquy and a conversation. And it's obvious which one is more effective from a productivity standpoint.
Short bursts of conversation make for better information exchange and foster a sense of affinity between team members. This is true even if the people communicating are physically separated (which is one of the reasons why IM was one of the killer apps of the last decade). Therefore, the key benefit is connecting people in a way that improves the value to the organization.
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