Knowing your business, market, customers, and competition is the challenge facing every organization. Business managers need to make decisions based on information that is comprehensive, current, and accurate. However, the majority acknowledge that they do not have access to all the information they need, when and how they need it. Over the past two decades, companies have made huge IT investments to improve the situation, yet they still don't have the information and tools to fully unlock the power of their information and optimize their business processes to drive better performance.

Some of the biggest successes of this decade -- Internet search, iPods, instant messaging -- prove the power of usability. These products deliver sophisticated functionality in the way people want to see, hear, and experience it. Effective business intelligence (BI) and performance management deployments should be no different.

Consider that the professional author or power user accounts for a mere five percent of the employees in a typical organization. For BI to drive better performance, organizations must engage the over-90 percent majority. This is a diverse group that includes casual business users, financial managers, and executives. All of these people need the right information in a convenient format to make the best decisions.

For example, a law enforcement officer might need a mobile BI solution with suspect reports that adjust per location; an office worker might need to manage dimensions of product brands in a drag-and-drop format; an executive might need to have a dashboard that summarizes progress against key company goals through a simple traffic light analogy; and a retail store manager might want detailed insight into which type of customers typically buy potato chips with their carwash.

As BI solutions continue to evolve, the IT department can help all employees by delivering business insight using three critical success factors: simplicity, personalization, and context. Under these parameters, IT can find new ways to expand the community of internal and external clients consuming and interacting with key business information. They can support these employees with:

• Automated delivery of relevant information
• The flexibility to independently explore, analyze, and share information
• Role-based interfaces that match capabilities to distinct user communities to maximize employee adoption and success
• Adaptable solutions that map to the employee's chosen environment so IT can deliver the same quality content and key business information regardless of location or environment

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