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The case for collaboration
Properly implemented business intelligence (BI) tools are instrumental in promoting
faster, more informed and accurate decision making. Historically, BI has been
used in a relatively stove-piped manner. Typically, data is collected, analyzed,
and delivered to just one individual or group for visibility into one area of
the business.
Recently, the application of BI has expanded in scope and has become relevant
to more front line workers in the organization. This expansion has paved the
way for a new collaborative style of analytics that fosters a mutual and simultaneous
improvement in BI utilization and business visibility. In other words, as users
collaborate on the analysis of critical business metrics and showcase the potential
of BI, other non-technical users follow suit, ultimately leading to a much clearer
picture of how the business is performing.
In order to harness that full potential of a BI solution, Aberdeen's research
findings suggest that it must be deployed collaboratively and with the input
and insight residing in the minds of its key decision makers. Aberdeen's April
2008 report, Financial
Planning and Budgeting, validates this assertion in demonstrating that
42 percent of Best-in-Class companies were involving more decision makers in
the budgeting process as a top strategic action.
If market volatility is the overarching trend compelling strategic initiatives,
then the struggle to improve decision making is the specific business driver
behind collaborative initiatives. Organizations these days are exploring ways
to find more relevant information and deliver it to the right people within
the organization within an advantageous timeframe, i.e. better decisions, faster.
These two concepts are in fact what drive more organizations to focus efforts
on analytical collaboration. Respondents were asked to select the top two pressures
driving their initiatives and need for greater BI collaboration capabilities
(Figure 1).
Figure 1: Top Drivers of BI Collaboration

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