*Editor's note: This feature highlights a recent podcast in ebizQ's BI in
BPM podcast series. Listen to all the podcasts
right here.
We're hearing very different visions for how business intelligence is going
to be used, said Beth Gold-Bernstein, in part two of three of ebizQ's BI in
BPM roundtable podcast, focused on embedding BI tools into Business Process
Management technologies. "But what's clear is that all the vendors we're
speaking to are making BI more pervasive across the organization," she
said, "and making BI available to more and more users, in more and more
situations."
Frank Pursel, Senior Principal of Hewlett Packard's Information Management
Practice, said he has seen the focus of BI change considerably in the past fifteen
years, from BI being more of a mid-management tool to now being used at almost
all levels of business.
"We're seeing a lot more people using a lot more types of business intelligence
and what HP is focused on is really looking at the end-to-end solution,"
Pursel said. "How we can take the information, gather it, collect it and
also bring it out and deliver that information wherever it needs to be in a
timely manner."
Pursel was asked if HP is going to focus on an end-to-end solution, and if
so what part will BI play in it. He indicated that the goal is to integrate
the information that supports the Key Performance Indicators, as well as, "helping
people understand where they can get the biggest return on their investment
and BI."
Gaurav Verma, Business Intelligence Marketing Manager of SAS, said he has seen
BI grow from simple ad-hoc reports to actually answering questions about the
future of a business and providing insights into what will happen next.
An important factor in the future of BI, Verma stated, will not only be BI's
use of structured data, but its application to unstructured data. In terms of
building BI into BPM, Verma said, "We are starting to see more and more
businesses reacting to trends and patterns derived from the business processes,
so you're starting to see conversions of business process and the data."
As SAS moves into vertical and horizontal applications, how do they intend
to integrate SOA and BPM platforms and automating processes? "By allowing
customers to capture and embed business logics, sometimes referred to as total
processes. These are basically a set of reusable services that anything within
the SAS stack will be able to interact with and not having to rewrite and regenerate
that every time. It is a continuous process. It is very operational in nature.
But it's looking at different technologies and different skill sets and bringing
them together," said Verma.
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