On last.fm: Listen to Free Online Radio
BNET Business Network:
BNET
TechRepublic
ZDNet

November 20th, 2007

What should be proprietary in open source?

Posted by Dana Blankenhorn @ 7:14 am

Categories: General, Applications, Development, Legal, management, marketing, business models

Tags: Linux Kernel Development Team, Open Source, Dana Blankenhorn

Trademark badge from BrandChannelMarc Fleury answers the question.

Your good name. Trademark it. Protect your Web site registration. You can’t protect your code, but if someone wants to fork it they can do it under another name. (Image from BrandChannel.)

Notice what’s missing? Distribution. Control of your channel is crucial to the success of a proprietary business, yet Fleury doesn’t mention it.

One reason is innovation can happen there. As at Bitnami. They’ve built simple stacks of popular open source applications, like WordPress and Joomla and Drupal.

This increases the reach of the supported programs, increasing the size of their communities, and builds the associated businesses.

It’s a good example of what Matt Asay today calls “modularization,” the development form advocated in a recent Gartner report. Break down what you do into manageable modules, then let the community add-on.

What we’re seeing is a key unspoken advantage of open source, a massively-parallel development architecture. Break down the work into bite-sized chunks and the center becomes a a more manageable problem as well.

Note I said more manageable. It’s still a challenge. Some, like Nicholas Carr, see a limit here. I don’t.

The Linux kernel development team has been dealing with the coordination challenge for a few years now, and it’s the key to open source’s future. Scaling the management of volunteers and outsiders, not just insiders, lets you progress further, faster.

And it’s that progress you can control, that progression lieing behind your name and brand which are the key proprietary assets in open source. That’s what determines the value of what you are protecting.

Dana Blankenhorn has been a business journalist for 30 years, a tech freelancer since 1983. See his full profile and disclosure of his industry affiliations.

Email Dana Blankenhorn

  • Talkback
  • Most Recent of 3 Talkback(s)
Right, I like RedHat, but I think that if they had all of those CentOS
users coming to the RedHat website to download, and everybody seeing they were using RedHat, it would benefit RedHat a lot more.

But, then again, if everybody wants to make clones of RedHat, bu... (Read the rest)
Posted by: DonnieBoy Posted on: 11/20/07 You are currently: Logged In as: a Guest  | Login | Terms of Use
But, still, should you charge for every copy that goes out the door with  DonnieBoy | 11/20/07
Those are choices on which companies disagree  DanaBlankenhornZDNet Moderator | 11/20/07
Right, I like RedHat, but I think that if they had all of those CentOS  DonnieBoy | 11/20/07

What do you think?

4 Trackbacks

The URI to TrackBack this entry is:
http://blogs.zdnet.com/open-source/wp-trackback.php?p=1704

  • Bert Boerland: Proprietary Open Source?
    A few days ago an article on ZDNet.com showed up called "What should be proprietary in open source?" Your good name. Trademark it. Protect your Web site registration. You can’t protect your code, but if someone wants to fork it they can do it under another name. Oddly

    Trackback by Anonymous — November 27, 2007 @ 3:03 am

  • What to Protect in Open Source Software
    legally protect in Open Source Software. The short of it is that you should trademark your name and brand it. Which might explain Xen’s stance on the use of the brand ‘Xen’. Another short blog notes that you should also maintain control of your distribution channels. Fleury also states this interesting tidbit on protecting intellectual property in OSS, ‘Short of filing patents, there isn’t much you can do in OSS. Let’s face it the IP is there for everyone to see. If you are in a mode where a lot of the value

    Trackback by Anonymous — November 27, 2007 @ 3:03 am

  • Slashdot: News for nerds, stuff that matters
    legally protect in Open Source Software. The short of it is that you should trademark your name and brand it. Which might explain Xen's stance on the use of the brand 'Xen'. Another short blog notes that you should also maintain control of your distribution channels. Fleury also states this interesting tidbit on protecting intellectual property in OSS, 'Short of filing patents, there isn't much you can do in OSS. Let's face it the IP is there for everyone to see. If you are in a mode where a lot of the value is

    Trackback by Anonymous — November 28, 2007 @ 3:03 am

  • Slashdot: News for nerds, stuff that matters
    legally protect in Open Source Software. The short of it is that you should trademark your name and brand it. Which might explain Xen's stance on the use of the brand 'Xen'. Another short blog notes that you should also maintain control of your distribution channels. Fleury also states this interesting tidbit on protecting intellectual property in OSS, 'Short of filing patents, there isn't much you can do in OSS. Let's face it the IP is there for everyone to see. If you are in a mode where a lot of the value is

    Trackback by Anonymous — November 29, 2007 @ 3:06 am

advertisement

Recent Entries

Archives

Favorite Links

ZDNet Blogs

Managed Hosting

  • If the cost of building and managing a robust technology infrastructure is prohibitive for your small or mid-sized business (SMB), managed hosting may be worth another look. For help determining whether a managed or dedicated hosting solution makes sense for your business, read this informative blog post by Josh Hoskins.
  • From our sponsors
    Smart IT Investment
    Click Here
  • Fully-managed hosted IT solutions Complete hosted solutions tailored to your needs with no capital expenditures — the smart approach to IT investment Discover no-capex IT
  • The Planet
advertisement
Click Here