Business and IT people tend to speak different languages grounded in different views of the world. However, advanced thinkers in business management are discussing future trends in ways that resemble the basic concepts of service oriented architecture (SOA) that IT is disseminating. They point to companies that already are putting these business concepts to good use.

This convergence of thinking offers new opportunities to conduct a business-IT conversation that helps business people to see the relevance of SOA to business.