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| Full Transcript: IBM's Errol Denger on Web 2.0 and E-Commerce | ||||
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About this feature: The Internet and Online Commerce are undergoing a fundamental transformation led by evolving user behavior and Web 2.0 technologies. Users are no longer passive browsers; they have become active participants in powerful social communities that wield unprecedented power and influence. "A recent survey ranked consumer consumer content as the No. 1 buying aid to a purchasing decision," noted Errol Denger, IBM's Senior Strategist for WebSphere Commerce. "And what we are seeing is that products with a wide breadth of customer reviews have conversion rates that are anywhere between 20-50% higher than products without reviews." You can log in below to read the entire transcript: |
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Learning Tools on Enterprise TechnologyQuick Guide: What is BPM? Learn More Quick Guide: What is Event Processing? Learn More Quick Guide: What is Web 2.0? Learn More |
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