| Integrating Customer Touch-Points for Improved CRM |
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| Much of the future success of companies depends on delivering better customer service. This requires consolidating and integrating customer contact systems, increasing customer contact points and interactivity with customers, and increasing efficiency -- all while reducing operational costs. Businesses have historically managed their customer accounts with file cabinets and computer databases, and have corresponded with their customers via mail, phone, email, fax, and Web sites. How can companies integrate their customer touch-points to better manage customer loyalty efforts and retention? This series will help you understand the business benefits of customer integration as well as the technologies and processes needed to achieve it.
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