SAP Newsletter - The Second Step of CRM

Deploying a successful CRM solution is more than simply purchasing and installing the CRM software even with investments in CRM solutions, some companies are finding they're still facing customer relationship management issues -- the very types of problems that the CRM solution was supposed to fix!
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Video: The Geek Gap -- Why Business and IT Are Like Cats and Dogs
Cats and dogs often don't get along because the cues that they send each other are interpreted wrongly. Similar miscommunications -- and an unwillingness to change -- on the part of business and IT staffers can sink software implementations. On the other hand, if the dog and the cat grow up together, they are best friends for life. Join Bill Pfelging and Minda Zetlin, co-authors of "The Geek Gap" for a look at how to ensure similar long-term amity among geeks and suits.

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Giving a Look at Territory Management
by Max Favilli
SAP CRM Territory Management component is specifically designed to structure and organize markets by dividing it into territories through a territory hierarchy.
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This information is provided courtesy of SAP's Business Process Expert community. The Business Process Expert community bridges the gap between business and IT by engaging a diverse group of members in moderated forums, wikis, and expert blogs. As a member, you can drive process innovation through collaboration, best-practice sharing, and collective learning. If you would like to join the Business Process Expert community Click here.

Six Success Factors for Building a Best-Run Marketing Organization
Today, companies judge the success of their marketing organization on its ability to drive customer demands, and marketers are being held accountable for their contributions to profitable growth. Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business outcomes.
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Recent Articles:

Podcast: SAP's Wiki-Driven Book for Business Process Experts
"Wikis for Dummies" author Dan Woods discussed how he's helping SAP's Business Process Expert community collect best practices from business and IT practitioners into a wiki and a new book that will help BPXers master any and all challenges.
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Hear a quick 3 minute answer on whether business or IT people make the best Business Process Experts

Converting Service Calls into Sales with Real-Time Offer Management

With response rates to traditional direct marketing dropping, companies in service-intensive industries are taking a new tack. Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. Click here to learn how these companies can leverage the customer information that exists in their own databases to improve customer satisfaction and increase in sales.
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This information is provided courtesy of SAP's Business Process Expert community. The Business Process Expert community bridges the gap between business and IT by engaging a diverse group of members in moderated forums, wikis, and expert blogs. As a member, you can drive process innovation through collaboration, best-practice sharing, and collective learning. If you would like to join the Business Process Expert community Click here.

Webinar: The Business Process Expert and the Future of BPM: A New Role, Matched to New BPM Tools
Available On-Demand
Join Bruce Silver, independent Business Process Management (BPM) analyst and founder of BPMessentials.com, and Marco ten Vaanholt, global head of SAP's Business Process Expert community, for a discussion about a new business role -- the Business Process Expert -- and a new tool -- Business Process Modeling Notation -- that is crucial to BPM's future.
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