NextGen Marketing Group and Jamcracker Partner for Broadband Delivery of On-Demand Applications


The NextGen Marketing Group and Jamcracker announced a partnership to provide national service providers with go-to-market solutions for on-demand application services.

ebizQ received the following:

NextGen Marketing will offer national service providers across the country customized packages including Jamcracker WebStores, a complete SaaS delivery solution enabling traditional Telecom, Cable, and Internet Service Providers and Value-Added Resellers (VAR's) to add on-demand applications to their existing broadband connectivity solutions, or other software, hardware and services portfolios. Jamcracker WebStores provide a front and back-end services delivery infrastructure, billing and settlement, as well as customer administration and support for SaaS products from trusted brands including Microsoft, IBM, WebEx, McAfee and others.

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Comprised of highly experienced communications industry executives, NextGen Marketing Group will work directly with Service Providers and VAR clients to develop Go-to-Market plans and market execution programs for maximizing the effectiveness of the introduction of these new services. This unique partnership offers providers powerful marketing and industry expertise provided by NextGen Marketing Group combined with turn-key service delivery capabilities of Jamcracker WebStores.

"This new partnership provides a tremendous platform for our clients at NextGen Marketing Group to expedite the deployment of new broadband value-added services, expand revenues and margins, differentiate their connectivity solutions, and create maximum stickiness to insulate themselves against customer churn," said Greg Crosby, Founder/CEO of NextGen Marketing Group. "Having worked as Marketing Executives in the technology industry, we realize the challenges Service Providers and VARs have faced developing these new services organically…it has been slow to happen. Making this transition from commodity broadband pipes to highly functional services and applications-driven broadband services is critical for their business plans. Our passion is to help these companies get there quickly with our expertise bundled with the Jamcracker WebStores service delivery solution", said Mr. Crosby.

The NextGen Marketing Group is a national team of highly credentialed senior marketing executives who have extensive years of experience leading marketing organizations or strategic programs with prominent companies such as Sprint, IBM, US WEST, TCI, Juniper Networks, Gillette, M&M Mars, Quaker, Scientific Atlanta, Pepsi, AT&T, MCI, NYNEX, Kraft, Cablevision, People's Choice TV and Proctor and Gamble. The team has deep skills in marketing services and technology, as well as digital and Internet media and consumer brands. The marketing of innovations based upon experience is a core expertise of NextGen.

"The NextGen Marketing Group brings together an experienced team of technology and communications industry executives that understand both the challenges and opportunities regional and local service providers and Value Added Resellers face in deploying new on-demand services," said Steve Crawford, Vice-President Marketing Jamcracker. "By combining the turnkey capabilities of Jamcracker WebStores with the marketing and management expertise of NextGen Marketing Group, we now offer service providers and VARs a comprehensive package for introducing new on-demand subscription-based services that increase customer loyalty and revenues."

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