05/21/2008

Boomi announced a partnership with CRM manager to simplify and accelerate the integration aspects of Salesforce.com implementation projects.

ebizQ received the following:

Boomi On Demand removes the integration barrier to SaaS adoption, providing customers with a powerful solution that comes at a fraction of the price of traditional integration software. Boomi On Demand is a SaaS application itself, and integrations are built and deployed on the Web with drag-and-drop ease. It does not require software packages or hardware appliances.

“With our strong understanding of the salesforce.com solution and associated applications and our team’s business and technical expertise, we are able to solve our clients’ CRM challenges quickly and affordably,” said Andy Atkins, founder and managing partner of CRM manager. “Boomi On Demand offers the price point and ease-of-use that our clients require to make integration a reality. They also offer a truly unique offering in the integration market. Integrating SaaS applications has historically been a significant challenge, but now companies can use Boomi On Demand to easily and cost-effectively create connections.”

Boomi On Demand is the industry’s only fully on-demand integration solution delivering immediate integration services without the need for hardware appliances, software packages or coding. For consultants like CRM manager, Boomi On Demand also provides centralized management of all their customers. They can build, deploy and manage their customers’ integrations directly from the Web, eliminating the need to visit or “remote into” customer sites and allowing them to scale their support exponentially as their business expands and their customer base grows. CRM manager will resell Boomi On Demand through its consulting and support program that manages customers’ salesforce.com applications.

“Our partners are realizing the significant benefits that delivering integration on demand can bring their customers,” explained Bob Moul, Boomi’s president and CEO. “Since a majority of our on-demand growth will be through the partner community, we’ve been actively building our channel partnerships. This includes working with industry leaders like CRM manager and also hiring a West Coast partner executive to support and cultivate these relationships.”

Boomi is the only integration offering that delivers a true SaaS application for business integration, based on its Visual Integration TechnologySM. With Boomi On Demand, users can securely build, deploy and manage integrations using only a Web browser. No coding is required.

Once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an “AtomSM.” Built with patent-pending technology, Boomi Atoms contain all the components required to execute an integration process from end-to-end including connectors, transformation rules, decision handling and processing logic. Boomi Atoms are completely self-contained and autonomous and can be run on virtually any server. They can be hosted for SaaS-to-SaaS integration or downloaded behind a company’s firewall for SaaS to on premise integration. A comprehensive dashboard allows users to monitor the status and health of all Atoms and integration processes whether they are hosted or downloaded.