Fiorano and ThirdScreenMedia Develop Mobile Device Guerilla Messaging

04/15/2008

Fiorano Software, a provider of enterprise class business process integration and messaging infrastructure technology announced today that ThirdScreenMedia, a software company dedicated to advertising on mobile devices selected FioranoMQ® to increase its throughput from 30 million messages per day (MPD) to 100 million MPD.



ebizQ received the following:

Mobile advertising is a guerilla type venture to an exceedingly evident market in a cost effective manner but both time and accuracy are very critical. FioranoMQ® allows ThirdScreenMedia to connect their native C++ applications to their mobile advertisement platform enabling them to reliably manage the rapid increase in traffic from 1 million MPD to 100 million MPD.

FioranoMQ® 2008 delivers significant enhancements for enterprise-grade messaging in a number of key areas, from improved enterprise management capabilities and new administrative/configuration tools to a new Component Assembly Framework that allows for more efficient in-process message routing and dispatching.

"ThirdScreenMedia's choice of Fiorano to scale its operations is a strong endorsement of the FioranoMQ® middleware platform. With the fastest, lowest latency messaging in the world, FioranoMQ® continues to be the messaging platform of choice for leading enterprises worldwide across multiple industries including Telecommunications, Financial Services, Retail, Energy and others", said Atul Saini, President and CEO of Fiorano.

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