03/25/2008

ReachForce announced the general availability of ReachForce Convert, a tool that analyzes web visitor behavior and market segment patterns using predictive analytics to enable B2B marketers to target companies based on website visit data.

ebizQ received the following:

ReachForce Convert empowers marketers to define website visitor patterns of interest and identify market segment opportunities. By applying custom business rules to score web visitors based on their activity, marketers are able to determine if a web visitor is ready for sales follow up or if the lead needs additional marketing to become sales ready. By understanding the types of companies visiting and where these visitors are spending time on their sites, marketers are able to better target lead generation initiatives in order to convert passive visitors into true prospects using ReachForce's role-based contact data services.

"So many marketing dollars are being spent on SEM, SEO, and PPC in effort to drive more web traffic, yet these initiatives are delivering a less than three percent conversion rate, which means over 97 percent of online marketing dollars are essentially unaccountable from a revenue perspective," said Suaad Sait, ReachForce CEO. "ReachForce Convert enables marketers to identify the right target businesses based on website activity as well as proactively delivers the data services to pinpoint the right role-based contacts within these organizations."

Using predictive analytics to define patterns of interest, ReachForce Convert delivers:

• Profiles on top visitors by industry verticals, SIC codes, revenue and employee size



• Additional companies that match visitor profiles



• The ability to de-dupe additional target companies against companies already in the CRM System



• Geographic location of visitors

ReachForce's mission is to reduce the amount of waste in B2B marketing. Current marketing tactics, including direct mail, email, trade shows and search engine marketing, generate lead conversion rates of 10 percent or less. ReachForce has already introduced ReachForce Discover and ReachForce Refresh to increase response rates for direct mail and email by tenfold from the less than three percent industry average. In February 2008, ReachForce launched the Capture service to turn event leads into high-octane, role-based leads. Now, ReachForce Convert will enable marketers to convert more web visitors into actionable leads.

"ReachForce Convert is our second Software-as-a-Service offering extending our predictive analytics platform to website visit and pattern data," said Jason Morio, ReachForce Vice President of Products. "With these products and services, we are truly inventing the next generation of closed-loop, targeted lead generation."