03/25/2008

SensorLogic has launched the Xpress IQ Service Suite, targeting the M2M application space. It hopes to drastically shorten time-to-market for M2M applications via this SaaS offering.

ebizQ received the following:

“The Xpress IQ Service Suite provides a better, faster way for developers to create M2M applications. It’s like building a Web page using common design tools from everyday Web site editors. You can add and remove content items that display device data, choose from professional layouts and brand using color and design themes. It’s that easy,” said Greg Jones, vice president of marketing and business development for SensorLogic. “The speed and ease of use with XpressIQ will set the bar for a new level of expectation in the M2M industry and give companies the ability to get their applications up and running in a matter of days.”

SensorLogic is the first company to offer fully-integrated, SaaS-enabled location, monitoring and control applications that combine network communications, application tools for customization and hosted services. Prior to XpressIQ, M2M developers spent countless hours on research, development, contract negotiation, vendor management and “reinventing the wheel” – costly steps that many companies follow when building a new application.

By standardizing and simplifying the backend requirements, SensorLogic has enabled XpressIQ users to focus on using feature-rich, drag-and-drop development tools to customize applications and use branding elements to create a truly unique look and feel. Wireless communications networks are already integrated into the system, further reducing development effort and speeding up the process to get devices connected. Having all the benefits of a SaaS platform, there is no software to install, no infrastructure to manage and simple subscription pricing makes it easy for developers to get started quickly.

“We believe the M2M market is positioned for explosive growth, that’s why XpressIQ is a SaaS platform specifically designed for customers to rapidly develop on the Web,” Jones said. “Offering easy-to-use tools and service packages that start as low as $295 per month should spur market activity making it possible for even low volumes of assets to be tracked and managed.”