Barack Obama Presidential Campaign Selects Central Desktop for Web 2.0 Features
The Barack Obama Presidential Campaign chose Central Desktop to support its effort to launch a state-wide field operation in California. The Obama Campaign team used Central Desktop along with other technology tools to manage the process of hiring, managing and sharing critical information with thousands of precinct captain volunteers hired to drive their neighbors to the polls for the Presidential primary.
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The Obama Campaign team enlisted over 6,000 precinct captains (all volunteers) to take to the streets and the phones to drive their neighbors to the polls to vote for Obama. “Technology has lowered the threshold of engagement,” said Patrick DeTemple, California Data & Systems Manager, Barack Obama 2008. "The Web-based collaboration platform combined with a strong organized grass-roots effort, created unprecedented public involvement that is revitalizing politics in America. Not since Bobby Kennedy has there been such an extensive Precinct Captain operation for a presidential candidate in California.”
Presidential campaigns have been primarily run via TV and direct mail. For the first time in 40 years, a Presidential Primary campaign in California was focused on community involvement and grass-roots efforts. The pure Web-based collaboration platform from Central Desktop allowed organizations to empower internal and external teams to select, connect, share and collaborate on activities and information seamlessly and inexpensively. The technology is as simple as launching a web browser.
“When the Barack Obama Campaign team came to us, they needed a solution that would be up-and-running in minutes to manage a complex communication challenge for a widely dispersed group,” said Isaac Garcia, CEO of Central Desktop. “Each California precinct has an externally facing workspace where information and tasks can be easily shared and disseminated. Each campaign team captain can create and view up-to-date information, coordinate and track projects, tasks and milestones as well as access data and statistics in real-time to help them 'identify, persuade and get-to-vote' as many Californian's as possible.”
Barack Obama team's use of Internet technology for its campaign efforts further highlighted the Presidential candidate’s support of the Internet to engage the public in political participation. According to Barack Obama's technology platforms, 'technology offers the tools to create real change in America...by recognizing that we need to connect all citizens with each other to engage them more fully and directly in solving the problems that face us. (Technology) gives Americans the chance to participate in government deliberations and decision-making in ways that were not possible only a few years ago.'