JamCracker Announces Tool for SaaS App Resale


Jamcracker, an on-demand services delivery company, today announced Jamcracker WebStores, a Software as a Service (SaaS) delivery solution that enables channel service providers to add on-demand applications to their existing software, hardware and services portfolios. Jamcracker WebStores provide a front and back-end services delivery infrastructure, billing and settlement, as well as customer administration and support for SaaS products

ebizQ received the following:

Jamcracker's on-demand distribution and support services are currently used by many of the world's largest Telcos to deliver value-added services to their customers. WebStores now make this same distribution infrastructure, capabilities, and services available to Value Added Resellers (VARs), Managed Service Providers (MSPs) and Web Hosting providers.

"While the traditional software delivery model is being supplemented by on-demand services, the need for a value-added delivery channel, especially in the small-medium business market, is not going away," said Steve Hilton, vice president of research firm Yankee Group. "Resellers, integrators and other providers, who have established trusted advisory relationships with their business customers, are in an ideal position to monetize the fundamental shift in how value is delivered to end-customers in the on-demand market."

Turnkey, On-Demand Store Fronts

To provide an instant on-ramp for delivering SaaS applications, WebStores combine all the technology, content, and business process components required for resellers to provide a seamless and unified services delivery and support experience for their customers. These include:

  • Reseller-branded ecommerce services store fronts

  • Automated billing and settlement for reselling subscription-based services

  • Level 1 and 2 customer support services for all end-user SaaS applications

  • Channel innovation portal which offers sales training, channel support, and programs delivered via a community-driven forum for sharing best practices in SaaS sales and marketing

  • Reseller-branded collateral for all SaaS application services

  • Jamcracker master distribution agreements with leading SaaS providers

  • Optional components include reseller-branded Level 1 and 2 customer support, as well as branded billing services

"Our expertise is managing IT infrastructures for small and mid-sized businesses, but since customers need to purchase core software applications like desktop security, e-mail, collaboration, etc., they naturally turn to us for help in acquiring the right products," said Josh Granof, president of RightHand I.T. Solutions, the fastest growing MSP in the US in 2007 according to MSPMentor. "The Jamcracker WebStore enables us to satisfy customer needs we are not currently addressing and substantially increase our revenues, without making any major capital or technology investments. With very little effort, our WebStore is allowing us to rapidly build a profitable new branch off our core business."

Comprehensive Catalogue of SaaS Applications

The following applications from the Jamcracker Services Delivery Network (JSDN) global services catalog are currently available for resale individually or as bundles through reseller-branded WebStores:

  • WebEx conferencing

  • WebOffice collaboration suite

  • Hosted Microsoft Exchange

  • Blackberry and Goodlink wireless messaging

  • Microsoft SharePoint

  • McAfee Total Protection for Small Business

  • Arsenal online data backup

  • PC Tune-Up

  • BackOffice solution bundles, and many other services

In addition, WebStore-based resellers will soon be able to offer Microsoft Dynamics CRM and Office Communications Services. Jamcracker is continuously expanding its catalogue of services through its On-Demand Services Partner Program (www.jamcracker.com/partners/overview).

"Businesses want to purchase application services in the same manner they purchase traditional IT products -- from a trusted source who understands their business needs and can deliver the appropriate solutions, services and support," said Steve Crawford, vice president of marketing for Jamcracker. "Jamcracker WebStores allow resellers to quickly and easily capitalize on the equity they have earned selling traditional software, hardware and integration services and grow customer loyalty and revenues with subscription-based offerings."


WebStores are available immediately from Jamcracker for qualified resellers. For more information, and to start the registration process, visit: www.jamcracker.com/webstores.

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