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TIBCO Unveils ActiveMatrix Service Virtualization Platform


TIBCO Software Inc. (NASDAQ: TIBX) today announced general availability of key new products to the TIBCO ActiveMatrixTM platform, a service virtualization platform that allows applications to be created, deployed and governed as distributed, standards-based services in heterogeneous environments regardless of their native language.

ebizQ received the following details:

The new TIBCO ActiveMatrix product releases constitute the first phase of the company’s ongoing Project Matrix initiative and complement the company’s world-class service creation and orchestration offerings in TIBCO BusinessWorksTM. The first three TIBCO ActiveMatrix products include TIBCO ActiveMatrixTM Service Grid, TIBCO ActiveMatrixTM Policy Manager and TIBCO ActiveMatrixTM Registry. Together, TIBCO’s suite of SOA offerings provide some of the broadest and deepest capabilities available today in the market and position customers to go beyond the initial hype of “some other acronym”, to harness SOA’s inherent complexity, and to innovate for competitive advantage.

“TIBCO understands the needs of today’s CIOs,” said Shirley Bridges, CIO of Delta Air Lines and president and CEO of Delta Technology, Delta’s wholly owned subsidiary. “That is why we chose to extend our existing relationship and become an early adopter of TIBCO ActiveMatrix. With this release, TIBCO looks to solve the emerging class of challenges around SOA deployment and governance, and provides a platform that mirrors Delta’s own vision for architecting our future. We are confident that this implementation will help us increase overall flexibility while lowering costs.”

The factors driving SOA and the benefits that result are very real, in part explaining the intense marketing and development attention devoted to the technology. So too are the new and emerging class of challenges resulting from this transformational shift. These include the complexity resulting from the proliferation of services across heterogeneous application platforms, the difficulty in deploying, reusing and managing these services across different platforms, and the costs associated with these efforts running higher than expected.

The TIBCO ActiveMatrix service virtualization platform addresses these challenges by introducing a new service container approach to the development, deployment and governance of services across the enterprise. Using TIBCO ActiveMatrix, software developers can write core business logic for an application and deploy that business logic as a “virtualized” service in a service machine, or container, which makes all other details configurable.

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