The Insider's Guide to Next-Generation BPM
07/29/2004
Ascential Software (Nasdaq: ASCL), the enterprise data integration company, says Churchill Downs (Nasdaq: CHDN), one of the world’s most legendary racetracks, has selected data integration solutions from Ascential Software as part of a strategic Customer Relationship Management (CRM) project designed to improve services and offerings to the organization’s most profitable customers across its 114 graded-stakes events.
Ascential raced in these details:
Churchill Downs selected Ascential DataStage(TM), a key component of the Ascential Enterprise Integration Suite™ to pull data from several disparate systems across the company’s betting facilities, call centers and web sites and load it into an Epiphany CRM system. The CRM system will help Churchill Downs analyze patron needs and wants, make the Twin Spires Club customer loyalty program more efficient, and allow Churchill Downs to provide better customer service.
“In our view, Ascential Software offers the most compelling suite of data integration solutions for our needs,” said Atique Shah, vice president of customer relationship management at Churchill Downs. “Our CRM project is dependent on extracting different types of data from several sources across the company to get a complete view our customers, and how they are interacting with us. Ascential Software provides a scalable data integration platform that will enable us to do that quickly and efficiently.”
“Churchill Downs has name and brand recognition that is the envy of its industry. Key to maintaining that reputation is delivering the products and services that keep customers coming back to the company’s racetracks and betting facilities,” said Mark Register, chief marketing officer and vice president of marketing, industry solutions and global alliances for Ascential Software. “Ascential Software will help Churchill Downs, Incorporated maintain its high standards of customer service and industry-leading reputation.”
The Ascential Enterprise Integration Suite is a comprehensive data integration solution that profiles, cleanses, and transforms data from virtually any application or system regardless of data volume or latency. Ascential Software’s integrated offering is designed to help companies streamline operations, improve customer support, expedite business transactions, and make better tactical and strategic decisions on the basis of the best available information. The Suite provides unlimited scalability through parallel processing, complete meta data management, any-to-any data source and application connectivity, and delivers on demand data integration seamlessly within an enterprise’s service-oriented architecture.
About Churchill Downs Churchill Downs Incorporated (CDI), headquartered in Louisville, Kentucky, owns and operates world-renowned horseracing venues throughout the United States. The Company’s racetracks in California, Florida, Illinois, Indiana and Kentucky host 114 graded-stakes events and many of North America’s most prestigious races, including the Kentucky Derby and Kentucky Oaks, Hollywood Gold Cup and Arlington Million. CDI racetracks have hosted nine Breeders’ Cup World Thoroughbred Championships - more than any other North American racing company. CDI also owns off-track betting facilities and a television production company and has interests in various telecommunications and racing services companies that support CDI’s network of simulcasting and racing operations. CDI trades on the Nasdaq National Market under the symbol CHDN and can be found on the Internet at www.churchilldownsincorporated.com.
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June 3, 2009
One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQ’s upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register
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