MicroStrategy Hopes To Help Alitalia Fly


MicroStrategy, the provider of business intelligence software, says Alitalia has chosen the MicroStrategy Business Intelligence Platform “for enhanced enterprise-wide customer service analysis and reporting.” Alitalia Group provides air transportation for over 22 million people every year, leveraging a young and efficient fleet of 186 aircraft and thousands of employee in Italy and abroad.

Using the MicroStrategy platform, the vendor says, “Alitalia will perform in-depth data analysis for a better understanding of a customer's purchase dynamics and fidelity. The platform's functionality allows customer segmentation based on different requirements, such as customer behavior, profitability and income ranges. MicroStrategy's software also provides up-to-date, sophisticated scorecards based on the most relevant variables related to Alitalia's customer base, which will allow easy identification of the "best" customers at any moment.

“With the knowledge achieved by using MicroStrategy, Alitalia will be able to derive valuable insight to provide customers with more personalized services based upon each customer's specific profile and requirements.”

Adolfo Ceccarini, Alitalia Direct Marketing & Loyalty Manager stated , "The information provided through data processing enhances our knowledge of people flying with our company. It will also help our Marketing Department to monitor and critically analyze the large amount of data collected. MicroStrategy will provide us with critical support for the decision-making process, and this is the foundation for customer service and company performance improvement."

“MicroStrategy's platform has already been integrated into the Alitalia data warehousing environment, revealing flexibility and efficiency in the data analysis and processing," adds Egidio La Rosa, responsible for the IT project. "We have reached in less than one year all goals that were defined during the initial stage of the project."

"Alitalia needs constant monitoring of customer requirements and satisfaction to maintain their leadership as an efficient and customer-responsive company," said MicroStrategy Italy's CEO Andrea Delvò. "MicroStrategy enables an in-depth knowledge of a company's customer base, transforming information into an important competitive advantage. We're especially proud that a world aviation leader like Alitalia has chosen MicroStrategy."

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