MicroStrategy Picked By Telephia
10/27/2003
MicroStrategy Incorporated, the provider of business intelligence software, says Telephia, Inc., a provider of marketing and service quality intelligence to the mobile industry, has chosen the MicroStrategy Business Intelligence Platform to power its client portal for business intelligence. Telephia will utilize the MicroStrategy platform to anchor its extranet, which provides marketing and service quality data to wireless carriers.
"The timely, flexible and secure delivery of information through our MicroStrategy-powered client portal will permit our customers to more easily integrate Telephia syndicated marketing and service quality metrics into their business decision-making processes," said Greg Shaw, vice president of systems engineering at Telephia. "MicroStrategy's platform will enable us to take maximum advantage of the vast Telephia warehouse of wireless carrier information by consolidating our delivery environment to ensure user interface consistency, scalability, ease-of-use, information security, and reduced time-to-market."
MicroStrategy will anchor Telephia's portfolio of marketing and service quality performance products designed to help mobile companies track their position in the mobile marketplace, optimize investment decisions, and drive adoption and usage of their services and products.
"Telephia is an example of a MicroStrategy customer who is ahead of the technology curve and implementing an industrial-strength extranet," said MicroStrategy's COO Sanju Bansal. "Global information providers like Telephia are improving customer loyalty and service by building extranet environments that require MicroStrategy's strengths - scalability to terabytes of data and Web-based deployability to potentially thousands of users.”