Microstrategy Taps Ascential For Better Biz View

10/22/2003

Ascential Software Corporation, an enterprise data integration company, says MicroStrategy Incorporated, a provider of business intelligence software, has selected Ascential DataStage “to help deliver transparency to all aspects of business performance.”

Ascential says DataStage, a key component of the Ascential Enterprise Integration Suite, “will automate the data transformation and movement from more than a dozen enterprise applications into MicroStrategy's enterprise data warehouse, called Aqueduct. With Ascential DataStage, MicroStrategy will be able to update warehouse information on demand, rather than once per day.

“As a result, MicroStrategy will be able to more efficiently perform monthly and quarterly financial closes, better serve its customers, and provide every employee with more frequent updates on performance metrics for which each individual is accountable. Metrics include business unit profit-and-loss, personal sales achievement and customer relationship management. In addition, automating data transformation will enable IT staff to spend less time developing, maintaining and fixing hand-coded data transfer applications so the department's small applications team can spend more time on projects with higher returns,” Ascential says.

"Timely access to corporate data is critical for any company's performance," said MicroStrategy's COO Sanju K. Bansal. "The more up-to-date and complete our enterprise information, the better decisions we can make to help ensure our success. Ascential DataStage helps us accomplish this by extracting data from myriad sources in an organized and well-managed process. The data can then be transformed into an Aqueduct-format, allowing us to load it on demand, translating into improved service and performance."

“MicroStrategy frequently uses Aqueduct as a case study when selling its own business intelligence software,” Ascential notes. “Aqueduct is a sterling example of how business intelligence can allow a company to plan and manage results by viewing information that can be sliced for every business unit, for every manager, for every line of business, for every product, and for every customer; and allowing users to investigate the issues from the lowest level of transactional detail to the highest level of P/L reporting.

“In addition to being a customer, MicroStrategy is an important Ascential Software business partner. The two companies work together to deliver world-class business intelligence solutions. Hundreds of enterprise customers use Ascential Software's data integration technology and MicroStrategy's business intelligence applications to increase productivity and improve cost efficiencies.”

"With Aqueduct, MicroStrategy has developed intelligent enterprise reporting to help all aspects of its business - from HR to sales to accounting - to make informed business decisions based on current, accurate data," said Mark Register, vice president and chief marketing officer at Ascential Software. "DataStage provides MicroStrategy with the ability to integrate two years' worth of data from more than a dozen applications on the fly. Implementing both platforms together gives MicroStrategy a great foundation for business decisions, and the information frequency needed to stay on top of changing conditions."

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