BP Unit Picks Stellent For Intranet Content Management

08/11/2003

Stellent, Ltd., the London-based subsidiary of Stellent, Inc, a provider of content management solutions, says the Integrated Supply and Trading department of British Petroleum (BP) Oil, one of the world’s leading oil companies, has launched a Stellent-powered intranet to improve internal communications by consolidating information into one centralized, manageable system.



BP Oil’s Integrated Supply and Trading department consists of more than 2,000 employees and is tasked with the trading, shipping and supply of BP’s energy business around the world. The main objective of the new intranet project is to communicate the department’s business strategy to internal audiences while providing all of the information and tools needed to meet these goals. Stellent says its Content Management system will enable 300 business users within the department to “quickly and easily contribute and manage their own content, such as marketing materials, health and safety information, and human resources data.”

"The Stellent Content Management system will allow Supply and Trading to maximize the effectiveness of team skills by enabling business users to publish their own content, which allows technical staff to focus on site infrastructure," said Federico Malatesta, BP Oil’s Integrated Supply and Trading European communication manager. “The Stellent technology has allowed Supply and Trading to standardise our multiple content templates in order to maintain a certain degree of design control and branding across the department, while leaving the business user a substantial degree of flexibility in publishing content. This empowerment reduces Web site development and maintenance costs and improves the frequency of information updates on the intranet.”

Stllent explains that, through its WebDAV functionality, “Users can “drag and drop” files into the content management system, making publication tasks easier and quicker. In addition, since content can be submitted to the Stellent-powered intranet via familiar interfaces such as Microsoft Word and Excel, the content creation environment is a familiar one to users, which helps encourage BP staff to adopt the new system.”

“By taking advantage of some of Stellent’s core features, BP Oil has created a powerful tool that can drive the performance of a major division,” said Bryan Richter, vice president of Europe, Middle East and Africa for Stellent. “This implementation is an excellent example of how Stellent’s solutions are providing real value very quickly by allowing users to easily publish content themselves, freeing up technical staff to focus on higher-value initiatives.”

According to Stellent, its Content Management “provides a single product architecture that offers Web content management, document management, collaboration, records management and digital asset management functionalities. The system enables customers to rapidly deploy line-of-business Web sites, such as employee portals and partner extranets, as well as enterprise-wide solutions that standardize content management for use by multiple sites and applications throughout an organization. The Stellent Content Management system offers the widest array of content contribution and content delivery mechanisms on the market, enabling any user to contribute any kind of content into the system for conversion, management and delivery to any kind of Web site or application. It also integrates with existing security systems and provides business personalization, content integration, distribution and categorization features.”

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