Informatica Intensifies Integration Focus

07/18/2003

07/18/03--In a move designed to strengthen and expand its market position in data integration and business intelligence software, Informatica Corporation says it will make its packaged analytic content available to systems integration and software application partners, and stop selling that content directly. With this realignment in strategy, Informatica says it will focus resources around its "strongest" product lines: its data integration infrastructure and next-generation business intelligence platform. Informatica will continue to fully support current analytic applications customers with future upgrades to the underlying Informatica data integration platform and its business intelligence software.



"This move is in direct response to customer and partner feedback regarding their implementation of Informatica products," said Gaurav Dhillon, president and CEO of Informatica. "Our customers want industry expertise that our systems integrator partners are best positioned to provide, along with customization, vertical-industry knowledge, and expert turnkey solutions. Meanwhile, Informatica will focus on infrastructure to provide a comprehensive suite of real-time data integration products that address a wide range of today's strategic integration initiatives - such as data warehousing, operational data stores, ERP consolidation, data migration, business activity monitoring, application synchronization, and enterprise business intelligence."

Accenture currently uses Informatica's packaged analytic content in some of its finance, CRM, supply chain, human resources and call center solutions. "Clients look to us to provide vertical-industry expertise on business intelligence and analytic applications," said Shari Rogalski, associate partner in charge of Accenture's Business Intelligence unit. "The ability to integrate Informatica's analytic modules into our own solutions will help us expedite the design and deployment of Business Intelligence applications for our clients."

"Siebel Systems has been using Informatica's data integration platform as a critical component in its market-leading customer and business analytic applications," said Larry Barbetta, vice president and general manager, Siebel Analytics. "We applaud Informatica's move to re-energize its focus around its industry-leading data integration products, and believe Siebel's analytic application customers will benefit significantly from Informatica's renewed focus on their core competencies."

"We are currently leveraging Informatica's strategic sourcing analytics technology at the heart of our Chief Procurement Officer Solution Set, which provides our clients an enterprise-wide view of their procurement spend," said Brian J. Queenin, vice president, global leader of information management & business intelligence at Cap Gemini Ernst & Young, U.S. LLC. "We believe our customers will continue to benefit from Informatica's core strength in data integration and business intelligence paired with our own domain expertise to provide verticalized analytic applications. We look forward to working with Informatica to continue delivering custom solutions to clients, with a renewed focus on the value of data and infrastructure."

"TCS has always strategically leveraged its collaborations with technology leaders to offer enhanced value to customers globally," said Dr. Santosh Mohanty, global head of the Data Warehousing and Business Intelligence practice at Tata Consultancy Services. "We consider our strong partnership with Informatica to be a strategic advantage, helping us deliver custom analytics solutions using Informatica's leading data integration and business intelligence technology to our customers around the world. We look forward to expanding our work with Informatica this year, and welcome its renewed focus on infrastructure."

According to International Data Corporation (IDC), a Massachusetts-based market research firm, Informatica is the market share leader in the data integration space by a considerable margin. "Informatica continues to be the definitive market share leader for data integration software," said Steve McClure, a research vice president in IDC's Software Research Group. "As Informatica continues to extend its lead in this market, it makes excellent sense for the company to re-emphasize its core enterprise integration competency. By focusing its resources, Informatica will be even better positioned to provide its customers with breakthrough solutions that address a broad spectrum of integration needs."

Informatica says it "continues to strengthen its data integration leadership by enhancing capabilities in critical areas, such as data integrity and enterprise integration. One example is the OEM agreement recently signed with Firstlogic, Inc., allowing Informatica to embed technology from Firstlogic's industry-leading data quality solutions within Informatica's data integration platform. This agreement builds on the strong relationship the companies established more than three years ago. Tools for data assessment, cleansing and enhancement are now available as an option to the PowerCenter platform. The expanded partnership provides customers with a single source for best-of-breed data quality and integration capabilities."

"Additional enhancements to PowerCenter in key areas - such as metadata management, data profiling, packaged connectivity, enterprise scalability, security, and support for emerging standards - are planned for future releases and will be announced in the coming months. In addition to re-focusing efforts around its data integration competencies, Informatica will focus on furthering the growing leadership position and unique capabilities of its Informatica PowerAnalyzer business intelligence platform. PowerAnalyzer is the first product to consolidate the full range of business intelligence functionality within a single-server, fully Internet-centric solution that provides end users with the industry's greatest ease of use."

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