Hercules Tire & Rubber Gains Traction With WebFOCUS
08/24/2010
Worldwide Automotive Supplier Revs Up its Business Intelligence
Efforts to Keep Business on Track
Information Builders, an independent leader in business intelligence (BI) solutions, today announced that Hercules Tire & Rubber Company has standardized on Information Builders WebFOCUS BI platform to develop Web-based dashboards and self-service reporting applications for managers throughout the organization.
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As the industry leader in marketing private label tires in the global replacement tire market, Hercules will rely on WebFOCUS to analyze sales data, manage inventory levels, synchronize warehouse operations, and improve fill rates to meet customer demand.
Hercules uses an Activant Eclipse distribution management system to manage its worldwide operation. Eclipse is an excellent transaction processing system, but does not have user-friendly reporting and analysis capabilities, which motivated the IT department to implement a new BI environment. Information Builders’ WebFOCUS was the only BI toolset that could efficiently access the UniVerse database underlying the Eclipse environment. Hercules also liked the breadth of WebFOCUS and its many options for creating dashboards and reports.
“We run a very complex supply chain that requires precise purchasing, shipping, warehousing, and fulfillment processes,” said Terry Kin, vice president of information services at Hercules Tire & Rubber. “These types of operational metrics are hugely important for a distribution company. The better we can monitor that supply chain and keep our trading partners informed, the more efficient and profitable we will be. WebFOCUS will help us spread knowledge and insight where it is needed.”
Once Hercules is in full production mode, about 100 members of the sales staff, from sales reps to regional managers to store managers, will depend on WebFOCUS for various types of information. Many other WebFOCUS dashboards and reports are in development, including inventory reports that will monitor turnovers, adjustments as a percent of sales and quality issues; distribution reports that will track metrics such as cycle time between orders and customer fill rate; and accounts receivable and credit reports that will use existing Excel algorithms to identify customers with a high credit risk.
“For a world-class distributor with a large share of the international market, having this level of financial and operational insight is invaluable,” said Gerald Cohen, president and CEO of Information Builders. “As Hercules continues to push ahead with its BI and performance management initiatives, it will secure its lead in the international tire distribution marketplace.”