The Insider's Guide to Next-Generation BPM
08/24/2010
Northern Tool and Equipment, a family business that takes pride in delivering tools to tackle tough challenges, announced today the launch of a customized mobile website for consumers through mobile commerce leader Digby.
ebizQ received the following:
Northern Tool now offers a great mobile web shopping experience that complements their e-Commerce desktop website, catalogs and more than 65 stores in 11 different states.
Powered by Digby’s Mobile Commerce Software Platform, Northern Tool and Equipment created the rich and easy-to-use mobile website to enhance the mobile shopping experience for its customers. The new mobile site will allow customers to easily research and purchase items when they visit http://www.northerntool.com/ on popular mobile devices including the iPhone/iTouch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by brand, shop by category, find a store, email and a complete site search.
“Going mobile is a critical step for us to continue creating value and convenience for our customers,” said Nathan Miller, Director of Internet Marketing of Northern Tool and Equipment. “Working with Digby as the mobile commerce leader ensures that we will deliver on this promise now and in the future.”
According to IDC, for the first time, more smartphones were shipped in 2009 than desktop PCs. As smartphones and other mobile devices have become more powerful, lower in cost and feature rich, the trend for consumers going mobile and buying products and services on their mobile device continues to accelerate.
“Northern Tool and Equipment has taken a huge step in building lasting relationships with their customers by offering the industry’s best mobile customer engagement experience that showcases their products and services,” said Dave Sikora, President and CEO of Digby. “We look forward to working with them to ensure their mobile channel is a long-term strategic success.”
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June 3, 2009
One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQ’s upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register
Date:Apr 07, 2010
Time:13:00 PM
ET- (17:00 GMT)
Date:Apr 07, 2010
Time:12:00 PM
ET- (16:00 GMT)
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