Constant Contact, Inc. (Nasdaq: CTCT) today announced the Constant Contact Announces the Application Developer Challenge
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Constant Contact Announces the Application Developer Challenge

06/23/2010

Design an app for a chance to win prizes up to $15,000!



Constant Contact, Inc. (Nasdaq: CTCT) today announced the Constant Contact Developer Challenge, which is designed to attract innovative, functional, and original applications to feature in the company's MarketPlace, an online resource that connects small organizations with tools and services to grow their businesses.

ebizQ received the following:

As a complement to its leading email marketing, event marketing, social media marketing, and online survey tools, Constant Contact recently launched the MarketPlace as the only online marketplace that focuses exclusively on the needs of small business and nonprofit marketers.


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The awards will be judged jointly by Lauren Simonds, managing editor of Small Business Computing magazine, and Steve Strauss, USA Today small business columnist and Mr. AllBiz, as well as a panel of Constant Contact employees. Prizes for the Developer Challenge will be awarded in three categories — Mobile, Contact Management, and Social Media — to participants who have developed and submitted a software application in accordance with the Official Rules and are chosen as winners. Participants must also leverage Constant Contact's current API's.

To see other apps for small organizations that have been created using Constant Contact's APIs, visit the Constant Contact MarketPlace.

Highlights:

Categories:

  • Contact Management: Integration into Google Address Book, iCal, Salesforce, other contact management systems, or customer sign-up forms
  • Social Media: Better ways to share content or aggregate content across Facebook, Twitter, LinkedIn, and other networks
  • Mobile: Apps that leverage Constant Contact on an Android, iPad, iPhone, or another device
Prizes:

Per category:

  • Gold: $5,000
  • Silver: $2,500
  • Bronze: iPad
  • Best in Show: $10,000

Judging:

At the end of the entry period, all eligible entries will be judged by application category based on the following equally weighted criteria:

  • Originality of Concept: Does the application introduce a great new idea; for example, a new angle on social applications?
  • Effective Use of the Constant Contact Platform: Does the application take advantage of Constant Contact's unique and compelling features?
  • Polish and Appeal: Is the application easy to use and aesthetically appealing?
  • Indispensability: Is the application compelling and essential, such as a game the user just can't put down or a utility she can't live without?
  • Clarity: Is the application easy to learn and use?

Developers may enter as many applications as they wish until October 31, 2010; however, each Application may only be entered into one category.

Supporting Quotes

Steve Johnson, vice president of channel partners, Constant Contact: "The Constant Contact MarketPlace is an excellent resource for small businesses seeking applications and services designed just for them. Our Developer Contest will help us uncover new, innovative apps that seamlessly integrate with our products and can directly impact our small business customers' marketing success."

Lauren Simonds, managing editor of Small Business Computing "I'm looking forward to seeing the new apps submitted to this contest. Helping small businesses find technology resources is of particular interest to me, and the Constant Contact MarketPlace is a great avenue to provide tools, resources and useful applications to aid these small businesses."

Steve Strauss, USA Today small business columnist and Mr. AllBiz "Effective marketing is critical for small businesses success. Any tools that make it easier for small businesses to connect with their customers — especially tools that streamline their marketing efforts — should be a priority. I'm pleased to help Constant Contact identify stellar apps to add to their MarketPlace."

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