FatWire Software Expands Web Experience Management Offerings and Technology Partner Ecosystem with New Program
Company Announces Expanded Technology Partner Program and Web Experience Management (WEM) Framework General Availability
FatWire Software, the largest independent provider of Web Experience Management (WEM) solutions, announced today a new Technology Partner Program and general availability of its WEM Framework. The new resources for partners in the program, combined with the WEM Framework technology components, enable FatWire partners to build on top of the WEM suite with easy integrations, extending FatWire’s WEM offering to address the growing needs of interactive marketers.
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The FatWire Technology Partner Program provides independent software vendors and systems integrators with an expanded set of resources and tools that make it simple to integrate existing applications into the FatWire suite and to build new custom applications on top of FatWire. Partners in the program are provided with access to the WEM Framework components, plus a set of technical resources, training, marketing, sales, and alliance support, to help them integrate quickly and broaden their reach going to market with FatWire. The program benefits customers by offering them access to an extended set of FatWire and partner technologies to help them meet their specific interactive business goals using the web. Partners have already joined the program to reap its benefits, including Mahindra Satyam, Brightcove, Congruent, Frevvo, HCL, Element 115, netomat, BestTV, and others.
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Mahindra Satyam has established a broad partnership with FatWire to deliver solutions to address customers’ online business needs. “The FatWire Technology Alliance Program and new WEM framework capabilities let us offer pre-built industry-specific applications for customers,” said A. S. Murthy, CTO of Mahindra Satyam. “In partnership with FatWire, we can offer joint solutions that improve the effectiveness of online marketing, and the competitive advantage of our customers’ businesses.”
Brightcove, a leading online video platform, has also partnered with FatWire. “Marketers across industries need to deliver high quality online video initiatives in order to deepen customer engagement and drive conversions,” said Chris Johnston, director of technology partnerships, Brightcove. “Our partnership with FatWire provides customers with a leading solution for managing their web presence, including libraries of video assets delivered as an integrated part of online marketing campaigns.”
FatWire’s WEM Framework is now generally available for all FatWire partners and customers. The WEM Framework enables easy integration of third-party or custom applications into the FatWire WEM suite and a seamless user experience across FatWire and integrated third-party applications. Components of the framework include a common user interface framework, single sign-on, centralized user and role management, a REST API for repository integration, and centralized administration for sites, roles, and applications across FatWire and partner integrated technologies.
“The web continues to increase in importance as a primary business channel for our customers,” said Yogesh Gupta, president and CEO for FatWire Software. “FatWire’s Technology Partner Program and WEM Framework enable us to rapidly extend our offerings for customers to provide a comprehensive, best-of-breed platform for managing their web presence and delivering on their interactive business needs.”
FatWire’s Web Experience Management (WEM) product suite enables enterprises to build and deliver an engaging web presence to drive loyalty, sales and business efficiencies. The FatWire WEM suite puts business users in control of the web with solutions to automate management of their sites, including content authoring, site design, content publishing, dynamic deployment, multi-lingual content management, content targeting, web content analytics, and user generated content.