Online Marketing Gets Agile with Day Software CQ 5.3

Online Marketing Gets Agile with Day Software CQ 5.3

02/01/2010

New Platform Drives Customer Experience and Real-time Targeting for Increased Lead Conversion and Online Marketing Success



Day Software (SIX: DAYN, OTCQ: DYIHY), a leading provider of content management and content infrastructure software, today announced the immediate availability of its award-winning content management system (CMS), CQ 5.3.

ebizQ received the following:

The second major update to Day’s ground-breaking CQ5 platform in under a year, CQ 5.3 introduces new enhancements for online marketing agility in Day’s unified Web Content Management (WCM), Digital Asset Management (DAM), and Social Collaboration (SoCo) suite. New with CQ 5.3, Day also introduces its new Targeting module, providing online marketers new capabilities for advanced, real-time customer segmentation and content targeting to optimize online communications and customer experience.


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With CQ 5.3, online marketers can drive new customer engagement with a rich, interactive Web 2.0 experience. Online marketers can increase campaign effectiveness and prospect conversion with targeted messaging and promotions, and build customer relationships and lifetime value with profile and community-driven recommendations. A unified, fun-to-use suite, CQ 5.3 gives Marketing greater agility in their online efforts to transform the Web channel into a primary vehicle for customer communication and revenue growth.

“The Web is the most cost-effective platform for Marketing to attract, acquire, and retain customers,” said Kevin Cochrane, Chief Marketing Officer for Day Software. “CQ 5.3 delivers a comprehensive platform for marketing professionals to gain greater agility in creating a compelling Web experience, launching new campaigns, targeting diverse audiences, and building customer relationships. With CQ 5.3, Marketing can leverage the online channel to increase competitiveness and market share growth. And with CQ 5.3’s rich user experience, being an agile online marketer is simple, fast, and fun.”

CQ 5.3 caps a year of product innovation at Day with a range of major new enhancements across the entire suite:

Web Content Management

CQ 5.3 WCM adds enhanced support for campaign management and optimization. Marketers can now easily schedule campaigns and target promotions in real-time based on customer site visit behavior. With new Multi-Variant Testing (MVT) support, CQ 5.3 empowers every online marketer to optimize campaign promotions and drive higher conversion rates without having to rely on a highly-trained specialist. CQ 5.3 also raises the bar on fun-of-use with dozens of new enhancements, including first-of-its kind in-place web copy editing for a best-in-class web publishing experience.

Digital Asset Management

CQ 5.3 DAM provides Marketing new support for building a Web 2.0 experience for site visitors to browse and access an online library of marketing assets. New lightbox supports enables site to easily build pick lists of marketing assets -- including presentation slides, documents, images, videos, and more -- and download as a ZIP file. New drag-and-drop components for uploading, tagging, commenting, and rating assets enable Marketing to open up digital libraries for community-generated content. CQ 5.3 DAM also enriches customer experience with MediaRSS support to provide three-dimensional visualization and fly-over navigation of large libraries of digital assets leveraging external service provider CoolIris.

Social Collaboration

Social Collaboration adds new support for Social Calendaring. With an enhanced drag-and-drop calendar component, online marketers can now easily create and target different displays of upcoming events, including daily, weekly, monthly, and agenda views. Social Calendaring now includes automatic RSS feeds and iCal event subscription and to enable easy out-of-the-box synchronization with personal and corporate calendars.

Targeting

New with CQ 5.3, Targeting empowers online marketers with new drag-and-drop tools to quickly define customer segmentation targets and rules. Targeting provides a rich library of potential segmentation criteria for both anonymous site visitors and known, registered users. Support for external site browser history, geo-location, and observed site preferences enables easy segmentation of even anonymous visitors to drive targeted promotions. For repeat visitors, profile-based criteria such as age, gender, past site visit history and many others further enhance marketing’s ability deliver highly tailored home page and landing page promotions to reach their target audiences.

According to David Nuescheler, Chief Technology Officer at Day Software, CQ 5.3 continues Day’s vision of being a market-leading platform for Web 2.0 for both Marketing and IT. Commented Nuescheler: “At Day we invested heavily in building rock-solid, standards-based content infrastructure to support mission-critical, customer facing Web 2.0 applications. First with our initial CQ5 release and now with CQ 5.3, we continue to rapidly innovate and deliver a rich, fun, empowering platform for online marketers to build world-class customer experiences and campaigns we are rasiin. Here at Day, we are looking forward to helping our customers achieve greater online marketing success with CQ 5.3.” For more information on CQ 5.3, please visit Day’s CQ 5.3-based website at http://www.day.com/cq53.

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