The Insider's Guide to Next-Generation BPM
01/25/2010
Web Content Management Investments Still Critical Despite Overall Marketing Budget Constraints
Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore, has revealed.
ebizQ received the following:
In the survey of more than 100 decision makers, Sitecore found the number of organizations implementing Web analytics rose to nearly 90 percent. Organizations are looking for a more integrated understanding of site traffic and Web campaigns, therefore unifying Web Content Management, analytics and marketing automation has become a top priority to yield faster conversions. In addition, respondents noted that integrating Customer Relationship Management (CRM) systems and Web CMS software is a top priority.
Join us for the ebizQ Cloud QCamp on April 7, 2010. Learn more here.
“These survey results highlight the importance of an integrated approach to Web content management and customer engagement,” said Michael Seifert, CEO, Sitecore. “We are no longer seeing sales and marketing tools and Web CMS platforms in silos. Our customers see the need for not only presenting the right content and offering advanced Search and social media features, but the critical element of tracking website data to manage their sales pipeline with a much sharper radar to yield faster online conversions.”
Key Findings:
Learn more about integrating Web CMS solutions and marketing automation: Sitecore Web CMS.
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ebizQ is very interested in what you have to say. To contribute an article, an opinion, or to become a blogger, please contact Peter Schooff.
June 3, 2009
One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQ’s upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register
Date:Apr 07, 2010
Time:13:00 PM
ET- (17:00 GMT)
Date:Apr 07, 2010
Time:12:00 PM
ET- (16:00 GMT)
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