We use cookies and other similar technologies (Cookies) to enhance your experience and to provide you with relevant content and ads. By using our website, you are agreeing to the use of Cookies. You can change your settings at any time. Cookie Policy.

Steady Growth for Business Intelligence Seen in 2010, but Twitter Data Won't Be in the Growth Plans


A new survey of business intelligence (BI) practitioners worldwide reveals that a majority expects the use of BI at their organizations to continue growing at a steady pace in the new year. Survey respondents said, however, that they remain unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook.

ebizQ received the following:

The survey was conducted globally by Kognitio, a leading global provider of BI and data warehousing solutions, and Baseline Consulting, the premier specialty provider of business solutions through data expertise. More than 125 people filled out the questionnaire. It was released at the start of the National Retail Federation’s annual conference, being held here in New York. Kognitio is an exhibitor (booth #1376).

Join us for the ebizQ Cloud QCamp on April 7, 2010. Learn more here.

Almost two-thirds (63%) of the people who responded to the survey said they are “undecided” about the value of data collected from social media sites to help them understand more about their organization or customers. Another 23% called social media “overrated,” saying “there are not as many customer conversations going on as the media would have us believe.” Only 14% said they want to incorporate data from Twitter and other sites as part of their ongoing data analysis efforts.

But 29% said they are under pressure to justify the money they have spent on BI projects, and are looking for “quick wins or new opportunities.” In a separate question, 36% said the speed to delivery of BI projects will be an imperative in 2010, saying they will need to test, evaluate, and deploy new systems within a matter of weeks. That is a marked change from previous years, where BI projects were routinely expected to take months to implement correctly, and where obtaining usable information could take a year or more.

The survey also found that two of every three respondents believe that business intelligence delivered on an as-needed basis, such as Kognitio’s Data Warehousing as a Service (DaaS), will continue growing in 2010; those respondents were almost evenly split on the rate of growth, with slightly more saying DaaS-like services would continue growing at a slower pace, with the other half believing it would grow more rapidly, as “more companies realize and seek to benefit from its business and economic value.” Less than 10% said outsourced BI was doomed to fail.

“The survey gives us a clear road map as to where business intelligence is headed in the new year,” said John K. Thompson, Chief Executive Officer of Kognitio’s North American operations. “In this economy, companies want to be able to quantify their efforts and see tangible results from everything they do. That clearly extends to the use of BI, which has been a ‘money pit’ for too many firms for far too long. Rapid proof projects and implementations are increasingly demanded; services such as DaaS can help produce the results they need.”

The survey also found that:

  • Almost half of respondents (49%) said BI is becoming more appreciated as a strategic tool at their organizations, with the business side increasingly embracing its value; 43%, however, believe that BI will not grow as an enterprise-wide initiative, with “pockets” still existing across their organizations;
  • BI practitioners expect to see the deeper use of the technology at their firms in 2010, and plan to add capabilities to additional lines of business, with almost one-third (31%) saying they plan to add new BI tools;
  • 55% believe that business intelligence is used by their firms for both strategic and operational purposes, a clear move toward “pervasive BI;” and
  • The adoption of in-memory databases, which enable faster analysis of immense amounts of data, is predicted to grow slowly by 61% of respondents, who said their price/value point will continue to fall.

“The survey responses confirm the BI paradox of steady-state resources and increased expectations,” said Jill Dyché, Baseline Consulting’s co-founder and Partner. “These days companies have to do more with less, but the game-changer is that as business executives and end-users become more BI-savvy, their demands for information increase. This invites new conversations around formalizing BI programs and introducing centers of excellence.” Dyché cites the survey in her feature article in The Data Warehousing Institute’s January Flashpoint newsletter.

  • Subscribe Newsletter
  • Contribute
Subscribe to ebizQ:

Enter your email address:

 Subscribe Blog Updates via RSS

 Subscribe News via RSS

ebizQ is very interested in what you have to say. To contribute an article, an opinion, or to become a blogger, please contact Peter Schooff.

  • Virtual Conferences
  • Webinars
  • Roundtables

SOA Cloud Qcamp

June 3, 2009

One of the most compelling trends in the enterprise business technology space over the past year has been the emergence of cloud computing. In ebizQ’s upcoming Qcamp virtual un-conference, leading industry experts and practitioners will explore the role of service-oriented architecture (SOA) and business process management (BPM) in supporting cloud-computing initiatives. Additionally, the new skills that developers and IT managers need for successful cloud development will be discussed.Register

View All Virtual Conferences

Smart Case Management: Why It's So Smart.

Date:Nov 05, 2009
Time:12:00 PM ET- (17:00 GMT)


Date:Oct 29, 2009
Time:15:00 PM ET- (19:00 GMT)

View All Roundtables
  • White Papers
  • Podcasts
  • Blogs

Joe McKendrick: Part II of II: Designing Evolve-ability into SOA and IT Systems

In part two of Joe McKendrick's recent podcast with Miko Matsumura, chief strategist for Software AG, they talk about how SOA and IT systems need to change and grow and adapt with the organization around it.

Listen Now

Phil Wainewright: Helping Brands Engage with Social Media

Phil Wainewright interviews David Vap, VP of products at RightNow Technologies, and finds out how sharing best practices can help businesses understand how best to engage with online communities.

Listen Now

Peter Schooff: Making Every IT Dollar Result in a Desired Business Outcome: Scott Hebner of IBM Rati

Scott Hebner, Vice President of Marketing and Strategy for IBM Rational, discusses a topic on the top of every company's mind today: getting the most from IT investments.

Listen Now

Jessica Ann Mola: Where Will BI Fit In? Lyndsay Wise Explains

In BI, this tough economy and the increasing role of Web 2.0 and MDM are certainly topics on people's minds today. WiseAnalytics' Lyndsay Wise addresses each of them in this informative podcast.

Listen Now

Dennis Byron: Talking with...Deepak Singh of BPM Provider Adeptia

Deepak Singh, President and CTO of Adeptia, joins ebizQ's Dennis Byron in a podcast that gets its hand around the trend of industry-specific BPM.

Listen Now
More Podcasts
  • Most Read
  • Quick Guide
  • Most Discussed

Quick Guide: What is BPM?

Learn More

Quick Guide: What is Event Processing?

Smart event processing can help your company run smarter and faster. This comprehensive guide helps you research the basics of complex event processing (CEP) and learn how to get started on the right foot with your CEP project using EDA, RFID, SOA, SCADA and other relevant technologies. Learn More

Quick Guide: What is Enterprise 2.0?

A lot of people are talking about Enterprise 2.0 as being the business application of Web 2.0 technology. However, there's still some debate on exactly what this technology entails, how it applies to today's business models, and which components bring true value. Some use the term Enterprise 2.0 exclusively to describe the use of social networking technologies in the enterprise, while others use it to describe a web economy platform, or the technological framework behind such a platform. Still others say that Enterprise 2.0 is all of these things. Learn More