Amitive Delivers SCM in the Cloud

05/27/2009

Amitive, Inc. today unveiled the supply chain management (SCM) solution delivered in the cloud: Amitive Unity 5.0. Delivered via the Software as a Service (SaaS) model, Amitive Unity enables Community SCM for both large and small companies that outsource manufacturing. Now in version 5.0, Amitive introduces critical architectural enhancements that let communities of supply chain owners, customers and supply partners leverage the true value of cloud computing in any public or private cloud environment. With “SCM in the Cloud,” product companies can take advantage of the lowest cost, most flexible IT solutions for global supply chain management.

ebizQ received the following:

“Amitive is satisfying an important market requirement by delivering a SaaS-based SCM solution that is ideal for cost- and risk-averse supply communities,” said Joshua Greenbaum, principal, Enterprise Applications Consulting. “This latest version provides further value by allowing Amitive’s customers to take advantage of critical advancements in the scalability, security and reliability of today’s more mature cloud environment.”

Already, several leading-edge companies are looking to Amitive’s novel approach to SCM in the Cloud. By leveraging global resources and shared, scalable technology on a centralized SCM solution, these supply chain communities will benefit from Amitive Unity’s performance, security, availability and flexibility at a significantly lower cost than traditional self-managed IT services.

“With an off-shore manufacturing model, our ability to produce custom orthotics on a massive scale hinges on a seamless supply chain,” said Thomas Pichler, CEO of Orthera, an Amitive customer (see press release Orthera Selects Amitive Unity to Run Custom Orthotics Business for Warehouse Retailer). “Amitive is a catalyst enabling us to team with our retail customers to centralize information, bridge process gaps and create real-time, cross-community visibility. With this model, we can drive the highly efficient product velocity of our global business network to serve our customers better than our competitors.”

Amitive Unity 5.0 – SCM in the Cloud

Patent-pending Amitive Unity 5.0 is the first SCM in the Cloud solution. Architected from the ground up for a cloud computing environment, Amitive Unity 5.0 takes full advantage of cloud computing to manage the complex, dynamic requirements of today’s business networks led by companies that depend on outsourced manufacturing. By optimizing multi-enterprise communication – around forecasts, shared capacity, inventory in its various forms and locations, business goals, etc. – Amitive Unity continuously synchronizes real demand and lean supply, while providing end-to-end visibility into business processes across a distributed community of partners.

“Too many vendors refer to applications that run in third-party data centers as ‘cloud-enabled,’ but this simplistic approach of putting an old architecture in the cloud is not dissimilar to the traditional ASP model. It is neither powerful nor elastic enough for today’s global supply chains,” said Amar Singh, CEO of Amitive. “We built Amitive Unity 5.0 to fully leverage the two most powerful tenants of true cloud computing. First, companies should not have to pay for ‘just-in-case’ computing power in advance, and secondly, they should not be pinned down to one cloud environment. Cloud is all about dynamic choice and scalability, and Amitive Unity 5.0 is the only SCM software that lives up to the true cloud computing moniker.”

Dynamic Scalability

Amitive Unity 5.0 is the only SCM application that can dynamically scale, enabling each user’s software capacity to automatically deploy and release virtual resources based on data volume and transaction loads. And, because of Amitive’s pay-as-you-go model in which actual costs mirror utilization, Amitive customers do not need to reserve or buy anticipated peak capacity in advance.

Amitive Unity 5.0 accomplishes this true-cloud elasticity via core software architecture enhancements.

First, with new automatic load balancing, Amitive monitors each community’s traffic and usage, then dynamically deploys additional application server capacity – only when it is needed – and releases servers when demand decreases. For the first time, supply chain communities can take advantage of the global, cross-time-zone nature of their business and share cloud resources across other companies or communities, so that manufacturing partners in Asia, for example, can access extra capacity while partners across the globe in California are at rest.

Next, Amitive Unity 5.0 delivers the industry’s most sophisticated approach to multi-tenant applications by providing each Amitive community with the ability to create its own set of customized business processes. This is quite different than earlier SaaS applications in which companies could only modify pre-existing business processes. In addition, each Amitive customer can create and assign unique process schemas for their own customer communities. This advanced architecture is essential to handling the complexities of the supply chain world, in which processes such as “sales order creation” or “fulfillment” vary dramatically from company to company.

Our Cloud, Your Cloud, Any Cloud

Recognizing that each Amitive customer has unique operating requirements and technology sophistication, Amitive allows users to select and run Amitive Unity 5.0 in any cloud environment: Amitive’s private cloud, a customer’s private/internal cloud or a public cloud environment delivered by companies such as Amazon, Go-Grid or Google. Amitive Unity 5.0 also supports application migration across different cloud environments.

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