Kickfire Launches First Analytic Appliance for Data Warehousing Mass Market

04/16/2009

Kickfire, Inc., has launched the first analytic appliance that affordably delivers the high-performance capabilities of large commercial database systems to the mass market.

ebizQ received the following:

The data warehousing mass market constitutes those deployments in the gigabytes to low terabytes which, according to IDC, represent over three quarters of the total market. Kickfire’s analytic appliance targets the MySQL segment which has 12 million active installations and is growing at over 30% a year.

The MySQL market presents significant challenges to existing data warehousing vendors. Customers need performance but are very price-sensitive. They have limited data warehousing expertise and few IT resources with which to deploy solutions. Finally early-stage data warehousing deployments, typical in the mass market, often include mixed workload characteristics which other vendors cannot support. “Kickfire’s targeting of the mass market is right on the money, particularly now that we are in an economic downturn. This is an under-served market that represents a great opportunity for the company and helps clearly differentiate them from the competition.” stated Wayne Eckerson, director of Research for The Data Warehousing Institute.

World’s #1 Analytic Price/Performance

Kickfire’s revolutionary appliance delivers the industry’s highest performance per dollar spent. Starting at just $32,000, it makes the high-end capabilities of commercial database systems available to every organization. Combining the industry’s first SQL chip, which packs the power of 10’s of CPUs, and an advanced column-store engine with full ACID compliance, it achieves the industry’s best price/performance based on rigorous benchmark tests and ensures complete data integrity. The small form factor and low power consumption of the device are ideal for today’s cost- and green-conscious customers.

Plug-and-play Simplicity

Thanks to its plug-and-play design, Kickfire’s appliance removes the need for deep data warehousing expertise and costly IT resources. Unlike other solutions, Kickfire offers a true appliance that is integrated and optimized down to the operating system level with features like Active System Monitor which notifies users of any potential system anomaly. Kickfire’s appliance runs standard MySQL Enterprise™ which means customers automatically benefit from MySQL’s hallmark ease-of-use and extensive third-party application connectivity. The MySQL Migration Wizard, allows existing MySQL customers to simply point and click to move from their existing hardware to Kickfire’s appliance.

Scalability for the Mass Market

Kickfire’s MySQL Appliance was built to scale to the needs of the mass market in terms of data volumes, user concurrency and workload type. The appliance handles data sizes from the gigabytes to the low terabytes today. It offers high-user concurrency on a single node, supporting 100 concurrent users and 1,000 active users. With fast bulk loading as well as fast incremental loading, the Kickfire Appliance can handle traditional as well as operational workloads. “Kickfire developed a revolutionary appliance that will usher in a new era of data warehousing. The company has truly cracked the code on how to reach the mass market. When customers tell you that your product is “magic” you know you’ve got it right!” commented Bruce Armstrong, chairman and chief executive officer of Kickfire.

About Kickfire

Kickfire provides the first high-performance, easy-to-use analytic appliance for the data warehousing mass market. Based on a patented SQL chip that packs the power of 10’s of CPUs into an exceptionally small, low-power form factor, the Kickfire MySQL Appliance delivers a quantum leap in performance efficiency -- avoiding the hardware build out, power, and space costs of today's data warehouse offerings. By delivering astoundingly fast query performance out of the box, Kickfire’s plug-and-play appliance enables organizations to use MySQL for demanding business intelligence, reporting, and analysis. Kickfire appliances scale from gigabytes to terabytes and are based on Linux and commodity hardware. They leverage the openness of MySQL and its entire ecosystem to ensure compatibility and rapid deployment. Kickfire is backed by blue-chip venture capital firms: Accel Partners, Greylock Partners, The Mayfield Fund and Pinnacle Ventures. For more information, please visit www.kickfire.com.

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