Global 360 Announces viewPoint Applications - Delivering the Industry's First Persona-based BPM

03/25/2009

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Global 360, a provider of Process and Document Management solutions, today announced viewPoint™, the industry’s first Persona-based Business Process Management (BPM) approach for delivering applications that address the needs of each user in the process.

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To develop its Persona-based BPM approach, Global 360 leveraged extensive field research conducted with user- and interaction-design experts for over a year. The research showed that most BPM systems fail to adequately address the needs of all users – especially end users – and instead focus primarily on system developers. The result is often inflexible systems that force users to adapt to the system, rather than the other way around.

Unlike other BPM approaches that focus on driving process developer efficiency, Global 360’s Persona-based approach is delivered through out-of-the-box, viewPoint applications that address the unique tasks, tools, and views for each of the three specific personas that are critical to the success of any BPM initiative. These are the Builder – the developer of the system, the End-User – individuals using the application, and the Manager – the overseer of the system and the operation.

“Creating usable end-user applications typically accounts for more than 40% of a BPM system’s deployment cost and can influence as much as 60% of the project’s total return on investment,” said David Mitchell, CEO, Global 360. “We think there’s a smarter and faster way for BPM customers to spend their money and achieve ROI, so we developed viewPoint applications that deliver customized end-user applications, right out-of-the-box.”

viewPoint applications dramatically improve the productivity of each type of user as they interact with the system by giving them their own unique “view” that includes just the information and capabilities they need to get their work done. Global 360 viewPoint applications empower users by the following:

Closing the communication gap between the builders of the BPM system and the end users. While the builder wants the ability to create and deploy an agile process, the end-users want an agile user experience. Too often, this relationship is out of balance. viewPoint delivers role-based applications that allow each user to easily understand and track their work progress, and each manager to gain visibility to work and change priorities on the fly. Reducing time-to-proficiency for users. Leveraging extensive research, Global 360’s Persona-based BPM delivers out-of-the-box applications with functionality designed for specific jobs, so every user gets just what is important, vs. a long list of features. This results in simpler, yet more powerful applications and allows users to focus on the work, not the work-arounds. Delivering a system designed to make people more productive, not just the system. Persona-based BPM is the first BPM system to focus on the ergonomics of the user experience, delivering an optimized user experience based on how work is done and how to work better. Persona-based BPM delivers applications that are designed to optimize usability by providing a comfortable and efficient user experience. Through Global 360’s Persona-based BPM and viewPoint applications, builders can automate processes more effectively, end-users can be more productive in their job, and managers can gain greater visibility into the business, enabling them to make smarter decisions and improve business performance.

“We have brought ‘user ergonomics’ to our BPM system,” added Mitchell. When a user in any role, in any industry, logs into a Global 360 BPM solution, the software fits the way they need to work. With Persona-based BPM and viewPoint applications, Global 360 improves your processes by empowering your people.”

Global 360 will demonstrate viewPoint applications for the first time at the Gartner BPM Summit from March 23-25, 2009 in San Diego, California. Visit Global 360 at booth #10. ViewPoint applications will be available to customers as part of the Global 360 BPM Suite in June 2009.

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