Amitive Brings BPM into the Supply Chain

10/14/2008

Amitive, the former Mitrix, has launched Amitive Unity, a BPM-based supply chain management (SCM) suite for both large and mid-sized brand-centric companies who outsource manufacturing. It is designed for a class of companies whose core competency involves brand management and product design, and who focus on supply chain efficiency as a competitive advantage. The product represents another example of how industry specific BPM is becoming.

ebizQ received the following:

Amitive Unity is for “brand owners,” who outsource production to third-party contract manufacturers, to drive a continuous synchronization of demand and supply capabilities across all partners. The idea is to free organizations from manufacturing-centric constraints by optimizing on community-centric variables, including lead times, shared capacity and quantities. This is as compared to traditional manufacturing-centric SCM solutions, whose primary function is asset utilization.

Amitive Unity delivers visibility into business processes and event synchronization across a distributed community of partners. Delivered as software as a service (SaaS), Amitive Unity ensures simple implementation, use and maintenance by all community members.

Amar Singh, chief executive officer of Amitive and former SAP executive said: “Instead of trying to twist existing SCM software to meet this growing challenge, Amitive built a completely new solution that is easy to integrate with existing technology infrastructures. Executives across a number of industries are excited about moving from their home-grown spreadsheets to Amitive’s all-in-one solution for intelligently leading their supply chain community.”

“Traditional supply chain software could not enable Mitsui to maximize product velocity across our supply community to support a JIT outsourced manufacturing environment,” said Marc Bialt, Manager SCM and logistics solutions at Mitsui USA’s High Tech Division. “Amitive, with its on-demand, web-based community supply chain management approach, has helped us efficiently manage a diverse community of trading partners and reduce inventory.”

Amitive unifies cross-community business processes within a single solution that is easy for all partners to implement, use and maintain. The software enables brand owners to collaborate with trading partners toplan, source, inventory and fulfill products – and manage the risk inherent in these processes – across the entire trading community.

Amitive Unity consists of three core components – Amitive community hub, community business process management, and the patent-pending demand/supply synchronization engine – which are the foundation for an integrated suite of business process management applications. The entire solution is delivered as a configurable SaaS platform to provide anytime/anywhere access via a web browser, as well as minimalset-up, training and maintenance time for all supply community members.

Business experts and IT professionals can install, configure and update the solution, and with capabilities such as Web 2.0 usability, configurable business rules and processes, and personalization through role-based dashboards, Amitive Unity can be exactly configured to support a community’s business processes.

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