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Enterprise 2.0: Oracle Pushes 'Social CRM' Services

TAKEAWAY: The Enterprise 2.0 conference this week is bringing a lot of interesting announcements, one of which is Oracle's first major experimentation with the SaaS model. Oracle is previewing at the conference a service called Oracle Sales Prospector, a tool to help salespeople identify potential customers. In the next year, the company will unveil a service that aids in interpreting results of sales and marketing campaigns

Source: InformationWeek
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