From Phil Gilbert: "Wow, 20th century technology at its finest: draw something incredibly complex, then code your heart out) I hope the software for this system, where "even the most technically unskilled end-user could easily add and modify [the process]," was cheap, because I know the services required to implement and maintain it weren't...... it is about having humans of all stripes be included in the entire process life-cycle - from strategy, through implementation and, yes, also in the run-time experience, and then all around again. [...]"