article in today's Globe and Mail (which in turn, reviews a Business Week article that I couldn't locate) talks about business trends for 2006. One of these with which I completely agree is blogging as a marketing tool; it became painfully obvious with a mid-year Business Week cover on blogs that blogs have become mainstream. I've mentioned previously that this blog is my main marketing channel: I don't do any sort of traditional advertising, and rely primarily on personal contact and word of mouth for new business. This blog is a way of extending that word of mouth (or "word of blog") by putting my ideas and opinions online; not exactly an online portfolio, but a way for anyone out there who's interested in working with me to learn a bit more about how I think.

I had a funny experience in a meeting a month ago with two people from a large systems integrator: the sales guy asked me how, as a one-person firm, I do sales and marketing, and I told him that this blog was my key marketing tool. His expression was something between distaste and derision, while his project manager colleague asked me what a blog was. Knowing what I already know about blogs and other types of viral marketing, and reinforced by the opinions that I'm seeing everywhere (including the G&M;/BW article quoted above), I can see that these guys -- and likely a large part of their organization -- are on the wrong side of the digital divide, and they don't even know it: in fact, they would describe themselves as being on the cutting edge of technology. It put me in mind of an older gapingvoid post about smarter conversations: I especially like point #5: "Ruthlessly avoid working for companies that 'don't get it'". Many of my customers embrace the smarter conversations concepts, even if they don't know what a blog is (yet), so I'm not ready to fire any of them yet; however, I can do my best to avoid partnering with SI's who don't get it, since that usually results in an experience akin to a steamroller running over me. [...]"

"/> Business Blogging in 2006
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Takeaway:
From Sandy Kemsley: "Nothing like starting off the new year with some new corporate attitudes: an article in today's Globe and Mail (which in turn, reviews a Business Week article that I couldn't locate) talks about business trends for 2006. One of these with which I completely agree is blogging as a marketing tool; it became painfully obvious with a mid-year Business Week cover on blogs that blogs have become mainstream. I've mentioned previously that this blog is my main marketing channel: I don't do any sort of traditional advertising, and rely primarily on personal contact and word of mouth for new business. This blog is a way of extending that word of mouth (or "word of blog") by putting my ideas and opinions online; not exactly an online portfolio, but a way for anyone out there who's interested in working with me to learn a bit more about how I think.

I had a funny experience in a meeting a month ago with two people from a large systems integrator: the sales guy asked me how, as a one-person firm, I do sales and marketing, and I told him that this blog was my key marketing tool. His expression was something between distaste and derision, while his project manager colleague asked me what a blog was. Knowing what I already know about blogs and other types of viral marketing, and reinforced by the opinions that I'm seeing everywhere (including the G&M;/BW article quoted above), I can see that these guys -- and likely a large part of their organization -- are on the wrong side of the digital divide, and they don't even know it: in fact, they would describe themselves as being on the cutting edge of technology. It put me in mind of an older gapingvoid post about smarter conversations: I especially like point #5: "Ruthlessly avoid working for companies that 'don't get it'". Many of my customers embrace the smarter conversations concepts, even if they don't know what a blog is (yet), so I'm not ready to fire any of them yet; however, I can do my best to avoid partnering with SI's who don't get it, since that usually results in an experience akin to a steamroller running over me. [...]"



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