Takeaway:
IBM used a press Q&A session at its Impact 2009 user event in Las Vegas to try to dispel any myths that service-oriented architecture (SOA) is all hype and no substance. Steve Mills, senior vice president and group executive for the IBM Software Group, vehemently denied the suggestion that SOA did not have customer benefits at its heart. "I would challenge anyone to find a company that isn't trying to make IT more efficient. They don't want five customer relationship management systems or 30 ledgers," he said.

Source:VuNet

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