Full Transcript: MindTouch's Ken Liu and Steve Bjorn on Wikis in the Workplace
06/18/2007
Untitled
Listen to the entire 29:46 podcast using the buttons
below -- or download
the file for later playback
Gian Trotta: Welcome to another First Look podcast;
I’m your host, ebizQ’s Gian Trotta.
As noted in our recent BPM in
Action Webinar Panel discussion, Wikis
are moving beyond simple community and corporate communication to play
an increasingly crucial role in enterprise integration. And perhaps no
company offers more options than MindTouch, which on Monday unveiled
the W-I-K.is (which we will hereafter refer to as simply
‘wikis”) Web site to provide scalable wiki
solutions for both consumers and businesses.
The move extends their existing line of solutions well across the
consumer and corporate markets. Here to talk about it are
MindTouch’s CEO Kenneth Liu and President and CTO Steve
Bjorn. Welcome, Ken and Steve, and thank you for taking the time.
Ken Liu and Steve Bjorn: Thank you, Gian.
GT: I’d like to start with a hot
topic from our recent “BPM and Enterprise 2.0”
Webinar Panel Discussion. While many businesses have adopted Wikis to
facilitate knowledge sharing and collaboration, one critic said wikis
increase the modality and complexity of a company’s
communications and can result in undirected collaboration and a
proliferation of unstructured data. How can this be avoided?
KL:: Well that is a big topic whenever you have a
new technology that really introduces another form of communication to
a company. Wikis, I think fundamentally opens up the community or the
people’s voice in a company and for certain organizations and
maybe the traditional “how to view communication and what
their culture is”, this is a bottoms-up form of communication
as opposed to a much more traditional centralized expert driven-down
sort of communication.
There’s bound to be
conflict if the
company doesn’t have that kind of culture so this form of
communication has to be managed, of course. It is not a concept of you
open up the floodgates and let the barbarians come in and do whatever
they want.
--Ken
Liu
There’s bound to be conflict if the
company doesn’t have that kind of culture so this form of
communication has to be managed, of course. It is not a concept of you
open up the floodgates and let the barbarians come in and do whatever
they want. I think most effectively what we’re seeing is that
wikis is a powerful tool that you can manage a company, every company
is different and how they want to manage it, every department is
different depending on their applications. So this really is a tool
that you have to manage to fulfill your mission. It’s not a
controlled kind of access if you will.
<1
GT: Ok. Steve, do you have anything to add?
SB: I would resonate what Ken just said.
Wikis enable anyone to have a voice inside the company and if that
voice is not directed, it’s going to result in a cacophony.
It’s going to be a lot of chaos if things are not organized.
So there needs to be a common thread as to how the wiki’s
used in the project or across projects. And that comes with any new
tool that is introduced and I’m sure that was the story when
e-mail first came in. In the end I think it boils down to this, the
wikis for the index information is there; is it better that you can
find information even though sometimes it seems to be not optimally
organized? or would you rather have information not available at all to
you? I think the answer’s privy to that.
GT: Right, I think we’re looking
at a horizontal pattern of communication across a company now as
opposed to vertical and it was funny you mentioned e-mail before
because your product does integrate with Outlook e-mails, correct?
SB: Yes.
GT: So that would almost provide a built-in
structure in some degree.
SB: Yes. E-mail is a fantastic tool.
It’s here to stay. It’s gonna be complemented with
other tools but even so it won’t be replaced anytime soon.
Outlook is a place where a lot of really valuable information is being
accumulated. And it’s simply sticking in people’s
inboxes. And if its current for a few days that’s great but
if its information that is current for longer periods of time, the
inbox is just not a good place. Because then you have to track down the
person who had the most recent version of that e-mail, what was the
last status? You really want to be able to put that information that
was kept in a thread into a central location that you can go back to in
a couple of weeks or a couple of months and see what was the state of
affairs or take it as an initial draft and refine it and polish it and
make it meet your specifications for the project you’re
working on. And so wiki’s done a perfect complement for
e-mail when it’s already dominant in a corporation.
KL: I think all surveys we’ve seen
suggest that e-mail is about 60-70% of all the traffic when
you’re dealing with projects between people. Essentially
we’ve integrated the two environments. Because right now,
without a wiki, or with a wiki that’s separate you basically
open an e-mail and then look at it and maybe you cut and paste yourself
and put it in wikis or else it still exists in separate streams of
information flow. What we’ve done is to take the main form of
corporate communication between people, which is email, and then
integrated it with wikis with one click of a button, basically. So
that’s what we have done, and our customers all love us
because of that.
GT: So, you’re eliminating the
multiple point-to-point model of project management?
KL:: One aspect of it, yes. Project management and
collaboration and communication of material. You essentially open a
Word document, Excel spreadsheet, things like that and then you put it
into the wikis space so that immediately at that point once you enter
the wiki space you get the benefits of the wikis where everybody can
access it 24/7; all those that are authorized to see it, of course.
GT: Right, and a much wider range of people
can contribute also and expose their business intelligence to the rest
of the company. I think a parallel might be the early assembly lines
used by Japanese automakers where any worker can suggest an improvement
or stop the line, although that might be an extreme example. Ken and
Steve, we’ve been tracking MindTouch’s offerings
for quite some time. Before Wikis, you unveiled the MindTouch Deki
virtual solution. Can you describe some of its features that make it
suited for enterprises? And also just explain to us what the word Deki
means.
KL:: Right. Deki is a Japanese word for
smart or intelligent. We thought that’s sort of a cute and
appropriate name for what we’re doing and Wiki is Hawaiin for
fast, so it suggests the spirit of the whole “Web
2.0” environment and what we have come to know as a wiki,
which is a fast and intelligent way to collaborate and share. Deki is
basically an enterprise wiki software, very cleverly implemented as a
virtual appliance to the corporate Americans, and I will let Steve
probably go a little bit further on virtual appliance if
that’s required. As far as the features, it basically is a
classic enterprise tool, where we start with WYSIWIG rich media editing
feature. That’s very important because still there are a lot
of people using open source software that just doesn’t cut it
in the mainstream corporate world.
Our basic premise is that we’ll
make collaboration easy. First thing you have is what I’ve
described, our interface, is essentially a lightweight word processor
in a web browser. And everybody understands that, the icons are the
same even. Everyone can recognize that, so there’s no
learning curve, so that’s fundamental. I’ll just
highlight a few of the top things. One, you mentioned, the Outlook
connector, the other one’s of course, page permissions, where
we can control the page permissions down to the page by person, by
time, etc. You can invite people to view something and shut them off
anytime you want. There’s versioning throughout, basically
every change, every touch of a page by somebody is captured by time, by
person, by subject matter. You can describe it. We keep the entire
lifecycle of the document intact so anybody can go back to look at a
version and it’s all captured. Then, of course,
there’s all the sharing aspects of it, security based. So it
really has all those attributes that make it a collaboration and a
repository for people to share documents.
GT: Ok. Steve, would you like to add
anything on a more technical front?
SB: Yes. Ken alluded to the packaging of
the software. A wiki is kind of an interesting beast because on one
side for the user experience everything is kept as simple as possible,
the editing experience, the capabilities and so on, so that people can
get their piece into the tool as quickly as possible. But actually on
the back end, the wiki’s quite a complex little piece of
software to make it all happen. And it includes basically the whole
configuration of a Web server database, indexing search engine, and so
on. So there are quite a few components that have to come together to
make the wiki software work optimally. And so instead of giving
individual IT people a long list of instructions about what other
software they need to install so they can finally use our product, we
decided to package it up as a virtual appliance.
Virtual appliances have gained a lot of attention over
the past few years and are becoming more and more deployed in
companies. What they enable an IT person to do, is to just download the
software as a single file and it contains everything the operating
system, the web server, the SQL database, the search indexing engine
and by using VMware, which is the platform that we’ve built
on.
--Ken
Liu
Virtual appliances have gained a lot of attention over
the past few years and are becoming more and more deployed in
companies. What they enable an IT person to do, is to just download the
software as a single file and it contains everything the operating
system, the web server, the SQL database, the search indexing engine
and by using VMware, which is the platform that we’ve built
on. It takes nothing more than the double-click of the file to
basically launch this entire environment on your server. You
didn’t have to configure anything additional and
there’s absolute zero risk of disruption to existing running
software because there are no shared parts between the virtual
appliance and your physical appliance. It’s a really easy way
to get wiki-deployed inside the company, literally, in minutes that is
state of the art. And if your needs grow, it’s as simple as
moving the wiki appliance file to a beefier server when the time comes,
which is very nice.
GT: I saw some descriptions that it
actually fits on a USB key, can migrate between servers.
You’re providing portability as well as scalability,
literally.
SB: Yes, absolutely
KL: The other one I just want to add is the update
cycle and the upgrades. Again, we automatically do that for you because
it’s connected to our knock, whereas in traditional software,
you know the drill the IT person has to go around and do his thing. So
that is a whole total-cost ownership issue too.
GT: Right. Also, you’re
minimizing the impact on the IT department and you have other products
that do that also, correct?
KL: On the IT department, let’s make a
point on that. Right now this tool --and we have heard in this domain,
in the collaborations, in the content management space, if you will--
more and more the business groups are trying to do their own thing and
do their own applications and needs as opposed to relying on central
IT, which is a scarce resource that is hard to get.
GT: You’re correct Ken, if I can
interrupt. One thing that came out of BPM In Action was that these
processes are best adopted on a small scale with limited goals, and in
this case wiki would fit right in.
KL: Yes. As usual one of the ways to adopt these
things and we’ve heard this from our customers as well as
others, is that wikis are still very new and it is very hard sometimes
for people to do the classic ROI-based IT project that takes six months
to calculate, everybody has to, you know, contribute. We
don’t have that model. We don’t need that model.
Relatively speaking, it is so easy and cheap to do, that many companies
have said just go ahead and do it and try it and then if it works, it
just adopts virally and then grows and then finally maybe IT says
“OK, this looks like a serious thing, let’s do it
company wide or something.” It is workgroup-based that is
coming up from the bottoms-up to grow virally. And our technology
really makes that easy to do.
GT: Ken can you give us a quick pricing
model?
KL: Yes. For the MindTouch Deki, which is our
flagship enterprise product, what we’ve done is that for the
first five users we make it free, but with some caveats. This is a free
version that doesn’t have support, doesn’t have the
outlook connector, doesn’t get software updates and things
like that. So essentially you can try it and work on it and see if you
like it but if you want to get those things you have to pay for the
full license and we start at $995 for the first five users and then go
up from there.
GT: How often do you anticipate issuing
updates in the coming year to your software?
SB: Actually, we have been issuing updates
quite regularly. Most recently actually the DST bug, the daytime
savings time change that came upon us. We were able to update all the
units in the field very easily. There are many components in the
software that could have been affected by it, but again thanks to our
remote update capabilities, nobody had to worry about it, it just got
updated by itself. We issue regularly about once every few weeks minor
fixes and then we also issue about two to three major feature upgrades
a year and those are included in the license version of the software.
GT: Right. I’m understanding
this. I’ve also noticed doing my research that Gilbane Group
and our media partner, InfoWorld have bestowed some pretty good awards
on your product.
KL: Yes, we’re very gratified by that, and
I think that the best is the InfoWorld article essentially says what we
said is true in our claims as far as the ease of use and the virtual
machine phenomenon. We have had hundreds of downloads right now since
we’ve launched the product almost two months ago. And I have
not heard a thing about that not being working. So that part is
actually a huge thing, as you know; especially nowadays with all the
software that is available and we’re having our users do this
themselves. That ease of use just getting the build to experience the
product immediately, I think is a big thing for people and for
adoption.
GT: Right. Do you enjoy the usual benefit
of open source software, that people have read extensively about your
product, they’ve tested it, they’ve played with it,
so that when they come to you they’re already in optimization
mode rather than a lot of hand-holding?
KL: There are some users who have gone through that
path and are very knowledgeable, but primarily our users so far, our
customers, are straight from first time users to wikis or have heard
about wikis, power users, if you will, but not sort of the hardcore
open source guys who know everything about it and move up the
commercial ladder. We have a few like that, but so far we have just hit
the commercial crowd and that’s what they’ve done.
GT: Moving from technology back to
business, do you have any telling case studies of enhanced
collaboration, communication, return on investment or agility?
KL: I have one case right now that I can talk about
on the enterprise level that is a very good case that describes all the
things we’ve talked about. It’s a boutique
investment bank called Praeger Sealy in San Francisco. They are
specialists in public finance investment banking, universities, public
utilities, and things like that. We have an IT sort of architect who is
the champion at wikis for collaboration. He basically has examined this
business and the tools out there for two years, open source and other
commercial software and picked us primarily for being simple. And
he’s used us from another product we have, which is the
DekiBox appliance and the open source and now moved up with us through
the MindTouch Deki software products. He’s seen through the
whole evolution. And he’s seen through the evolution within
his company as well.
First, he has to preach what this is all about, educate all the
investment bankers, the staff. Now that we have finally the tool that
he really thinks is perfect for the software world in his company,
adoption is growing, application by application.
He started out with a simple essentially
intranet kind of application of storing documents, HR, things like
that. Now he’s getting investment bankers to do collaboration
of exchanging documents and deal documents and things like that. And a
big application that he’s found is compliance and we knew
about that but he actually is using that. Business compliance obviously
is a huge amount of documents and within that there are two or three
sort of aspects of that. One is just the government documents and the
laws and regulations that everybody needs to see by different classes
of brokers and all those things. So he puts it up there for everyone to
look at as opposed to having a secretary look at it. Again,
it’s viral as you say. Once people start using it you can
talk all you want, this sounds intriguing to some people. Some people
get it and can visualize what we’re doing, but you show them
what it is and immediately they can understand it so they can access
while they’re traveling in hotels some regulations they
need.
And then the other part is the
company’s policies in response to those regulations are also
up there, so that’s another set of documents that who
responds or how they want to position this or make modifications so
that’s another whole set of stuff and then actual sort of
incident-based or transactions coming from the legal side, to specific
incidents or inquiries or investigations, what have you, also up there.
Compliance you can see for different businesses is a huge issue,
financial services, healthcare; I’m sure anything in
manufacturing sites safety related. So that by itself is a big
application. He is finding within his company as he sees needs so that
he can demonstrate to the people and make the benefits known to them,
they adopt. That’s how these things should be done,
group-by-group. Group-by-group, show them it’s benefiting
you, it’s not theoretical, it’s easy and off they
go, and that’s the beauty of this.
GT: That’s a telling example both
considering the importance of the client, and you had mentioned in your
response to the first question where you would have to justify the wiki
that the auditability was one of the key examples and that looks like
that will be the early return and I think the other advantages is as
you say, will come out over time.
...at this point wikis is
really a process type of management software, if you will.
--Ken
Liu
KL: Well, at this point wikis is really a process
type of management software, if you will. Some of the traditional hard
dollar ROI calculations are difficult to have and once the company
adopts it, everybody gets it; they don’t even have to bother
with that. They just know it saves them so much time and ease and
heartache to find things. You don’t need it anymore. And
that’s the thing. Yes, if you want to spend time to document
how much time did you save in getting this document you can guess and
do all those calculations. But I think, nowadays with the fast-moving
nature of what we have and all the software flying around, I think less
and less with these projects people are gonna spend time to find out
what savings you just made, because you just proved it yourself, here.
GT: Right, you’ll see a spike in
productivity as people do less searching and more thinking. Which in
the end is what they’re paid to do. What are your plans, if
any, for the wikis still made? Are you gonna try to make a virtual
community pay? And do you think a strong presence in the consumer
market can create up-sell possibilities to the small and medium
business market?
KL:: Yeah, I think that’s our goal. At
this point from a technology perspective, because we are so scalable
and extensible we have produced the widest set of wiki solutions out
there and we cover the gamut. But I think our focus really at this
point is on the enterprise market for business, business-to-business.
The consumer play we have just launched the wikis site out there, it is
to build a community of users and proponents. And, yes,
there’s some lead generations or possibilities from those
users, but it’s one of those, if we have them, it’s
gravy. We have a free version, which anybody can go to and in less than
three minutes register, put in a couple keys of information and boom
you have a wiki that’s posted as sort of basic features that
a consumer would need. You don’t have a lot of the features
that enterprise customers need. You just don’t need that. It
looks very nice, very friendly. So this is really to cover the friends
and family, to clubs and associations, educators from students to the
researchers, and small businesses, if you like.
GT: From Little League to Ivy League, I
guess?
KL: Little League to Ivy League indeed! Then we have
a charged version, which gives you, essentially a private wiki so that
you could only invite the people that you want on your site, you get a
customizable URL, your custom domain, mycat.wiki.is, something like
that. And then also a key part that I think we’re unique in,
is that our wikis could be easily integrated into your main website if
you have one, and then you can have global navigation within an
integrated site so that wikis will be immediately be integral component
of your web presentation and the mission you have. And along with the
pricing that we have done, which is a very simple flat $60 per year
pricing, our goal is to essentially try to make this a tool for the
masses. So that we think a component of wiki should be on every
website, small and large, because it is a tool that should be available
for there and we want to make it affordable for everyone.
GT: It sounds like a smaller scale model of
your enterprise strategy also, that it integrates with a website, it
shows benefit and then it will reverberate across other projects.
KL: It also reflects, and this I’ll give
kudos to Steve and his farsighted thinking when he built the
technologies, I think the vision is that ultimately a wiki is not a
stand alone tool which today by and far it is one. It’s a
nice little tool, it’s cute. We have built into the
technology an ability to be part of a content publishing system on the
web just the way we architected the technology so that will be sort of
our strategic strategy to make wiki a long-term tool within technology.
GT: Right, and for now the needs for
business are driving development would you say?
KL: Yes. We go where the customers are.
GT: I am going to ask Steve two quick
questions. One would be, in 25 words or less, you’re head of
IT, how do you justify installing a wiki in the business? And the
second one would be, what elements that Ken alluded to do you think
wikis will contain five years from now? Will they be more like forums,
blogs, mobblogs, anything like that?
SB: The first one is easy. At this point,
in my mind, it’s how do you justify not having a wiki.
They’re so simple to deploy; they’re so useful.
Anybody who starts using it, virtually immediately says,
“Wow, this makes such a huge difference.” And much
to a large extent, Internet when deployed at the beginning in the late
90’s and which have gone stale because nobody could update
them are a testament to how people knew having centralized information
was useful but there were always gatekeepers to change that
information. Wikis make it possible that everybody can contribute. Any
responsible IT manager should be pushing the company to deploy these
tools internally. It promotes communication, it promotes transparency,
it, I think, is just a modern business tool that everybody needs. Where
will wikis be in five years? Well, they can evolve in many different
directions. I’m a big believer that you should use the tool
that is best fit for a job, and I foresee that wikis, blogs, forums,
everything will come together, but not necessarily because one platform
will dominate everything, but because these pieces will work together
well, and we’re already seeing glimpses of that today with
mashups and web APIs that are emerging.
...on the back end, the
wiki’s quite a complex little piece of software to make it
all happen. And it includes basically the whole configuration of a Web
server database, indexing search engine, and so on. So there are quite
a few components that have to come together to make the wiki software
work optimally. And so instead of giving individual IT people a long
list of instructions about what other software they need to install so
they can finally use our product, we decided to package it up as a
virtual appliance.
--Steve
Bjorn
But every company should try to focus to build the best tools
that they have set out to build. Our goal is to build the best possible
wiki tool. And there’s so many ways that data once
it’s inside the wiki can be found, through tagging, through
searching be it by timeline, by individuals, by experts. It’s
really an incredible data mine, and so I will think that wikis will
continue to look a lot like what they are today, but the capabilities
with regard to the information that it can put in, with videos, the
richness of the everything experience and the ease with which you can
retrieve information again out of the system, that’s where
we’re going to see tremendous progress still, and
that’s what’s gonna fuel much further adoption of
the technology.
GT: I would like to thank you both again
for taking time from a busy schedule to really give an illuminating
presentation of both your particular product and a growing trend in the
enterprise space and the personal space. Thank you.
KL and SB: Thank you.
GT: Where should our audience go for more
information?
KL:: MindTouch.com
GT: Are there any special offers or
anything going for users or adopters now?
KL: No. We had an introductory discount for the first month of the launch,
but that’s past. I guess one thing is the academic and
non-profit customers do get a fifty percent discount on our list price,
which is an industry practice. So obviously wikis, are a perfect match,
I think for the academic and research settings and so we honor that as
well.