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Full Transcript: MindTouch's Ken Liu and Steve Bjorn on Wikis in the Workplace

06/18/2007

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Gian Trotta: Welcome to another First Look podcast; I’m your host, ebizQ’s Gian Trotta. As noted in our recent BPM in Action Webinar Panel discussion, Wikis are moving beyond simple community and corporate communication to play an increasingly crucial role in enterprise integration. And perhaps no company offers more options than MindTouch, which on Monday unveiled the W-I-K.is (which we will hereafter refer to as simply ‘wikis”) Web site to provide scalable wiki solutions for both consumers and businesses. The move extends their existing line of solutions well across the consumer and corporate markets. Here to talk about it are MindTouch’s CEO Kenneth Liu and President and CTO Steve Bjorn. Welcome, Ken and Steve, and thank you for taking the time. Ken Liu and Steve Bjorn: Thank you, Gian.

GT: I’d like to start with a hot topic from our recent “BPM and Enterprise 2.0” Webinar Panel Discussion. While many businesses have adopted Wikis to facilitate knowledge sharing and collaboration, one critic said wikis increase the modality and complexity of a company’s communications and can result in undirected collaboration and a proliferation of unstructured data. How can this be avoided?

KL:: Well that is a big topic whenever you have a new technology that really introduces another form of communication to a company. Wikis, I think fundamentally opens up the community or the people’s voice in a company and for certain organizations and maybe the traditional “how to view communication and what their culture is”, this is a bottoms-up form of communication as opposed to a much more traditional centralized expert driven-down sort of communication.
There’s bound to be conflict if the company doesn’t have that kind of culture so this form of communication has to be managed, of course. It is not a concept of you open up the floodgates and let the barbarians come in and do whatever they want.
                                     --Ken Liu
There’s bound to be conflict if the company doesn’t have that kind of culture so this form of communication has to be managed, of course. It is not a concept of you open up the floodgates and let the barbarians come in and do whatever they want. I think most effectively what we’re seeing is that wikis is a powerful tool that you can manage a company, every company is different and how they want to manage it, every department is different depending on their applications. So this really is a tool that you have to manage to fulfill your mission. It’s not a controlled kind of access if you will. <1

GT: Ok. Steve, do you have anything to add?

SB: I would resonate what Ken just said. Wikis enable anyone to have a voice inside the company and if that voice is not directed, it’s going to result in a cacophony. It’s going to be a lot of chaos if things are not organized. So there needs to be a common thread as to how the wiki’s used in the project or across projects. And that comes with any new tool that is introduced and I’m sure that was the story when e-mail first came in. In the end I think it boils down to this, the wikis for the index information is there; is it better that you can find information even though sometimes it seems to be not optimally organized? or would you rather have information not available at all to you? I think the answer’s privy to that.

GT: Right, I think we’re looking at a horizontal pattern of communication across a company now as opposed to vertical and it was funny you mentioned e-mail before because your product does integrate with Outlook e-mails, correct?

SB: Yes.

GT: So that would almost provide a built-in structure in some degree.

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SB: Yes. E-mail is a fantastic tool. It’s here to stay. It’s gonna be complemented with other tools but even so it won’t be replaced anytime soon. Outlook is a place where a lot of really valuable information is being accumulated. And it’s simply sticking in people’s inboxes. And if its current for a few days that’s great but if its information that is current for longer periods of time, the inbox is just not a good place. Because then you have to track down the person who had the most recent version of that e-mail, what was the last status? You really want to be able to put that information that was kept in a thread into a central location that you can go back to in a couple of weeks or a couple of months and see what was the state of affairs or take it as an initial draft and refine it and polish it and make it meet your specifications for the project you’re working on. And so wiki’s done a perfect complement for e-mail when it’s already dominant in a corporation.

KL: I think all surveys we’ve seen suggest that e-mail is about 60-70% of all the traffic when you’re dealing with projects between people. Essentially we’ve integrated the two environments. Because right now, without a wiki, or with a wiki that’s separate you basically open an e-mail and then look at it and maybe you cut and paste yourself and put it in wikis or else it still exists in separate streams of information flow. What we’ve done is to take the main form of corporate communication between people, which is email, and then integrated it with wikis with one click of a button, basically. So that’s what we have done, and our customers all love us because of that.

GT: So, you’re eliminating the multiple point-to-point model of project management?

KL:: One aspect of it, yes. Project management and collaboration and communication of material. You essentially open a Word document, Excel spreadsheet, things like that and then you put it into the wikis space so that immediately at that point once you enter the wiki space you get the benefits of the wikis where everybody can access it 24/7; all those that are authorized to see it, of course.

GT: Right, and a much wider range of people can contribute also and expose their business intelligence to the rest of the company. I think a parallel might be the early assembly lines used by Japanese automakers where any worker can suggest an improvement or stop the line, although that might be an extreme example. Ken and Steve, we’ve been tracking MindTouch’s offerings for quite some time. Before Wikis, you unveiled the MindTouch Deki virtual solution. Can you describe some of its features that make it suited for enterprises? And also just explain to us what the word Deki means.

KL:: Right. Deki is a Japanese word for smart or intelligent. We thought that’s sort of a cute and appropriate name for what we’re doing and Wiki is Hawaiin for fast, so it suggests the spirit of the whole “Web 2.0” environment and what we have come to know as a wiki, which is a fast and intelligent way to collaborate and share. Deki is basically an enterprise wiki software, very cleverly implemented as a virtual appliance to the corporate Americans, and I will let Steve probably go a little bit further on virtual appliance if that’s required. As far as the features, it basically is a classic enterprise tool, where we start with WYSIWIG rich media editing feature. That’s very important because still there are a lot of people using open source software that just doesn’t cut it in the mainstream corporate world. 

Our basic premise is that we’ll make collaboration easy. First thing you have is what I’ve described, our interface, is essentially a lightweight word processor in a web browser. And everybody understands that, the icons are the same even. Everyone can recognize that, so there’s no learning curve, so that’s fundamental. I’ll just highlight a few of the top things. One, you mentioned, the Outlook connector, the other one’s of course, page permissions, where we can control the page permissions down to the page by person, by time, etc. You can invite people to view something and shut them off anytime you want. There’s versioning throughout, basically every change, every touch of a page by somebody is captured by time, by person, by subject matter. You can describe it. We keep the entire lifecycle of the document intact so anybody can go back to look at a version and it’s all captured. Then, of course, there’s all the sharing aspects of it, security based. So it really has all those attributes that make it a collaboration and a repository for people to share documents.

GT: Ok. Steve, would you like to add anything on a more technical front?

SB: Yes. Ken alluded to the packaging of the software. A wiki is kind of an interesting beast because on one side for the user experience everything is kept as simple as possible, the editing experience, the capabilities and so on, so that people can get their piece into the tool as quickly as possible. But actually on the back end, the wiki’s quite a complex little piece of software to make it all happen. And it includes basically the whole configuration of a Web server database, indexing search engine, and so on. So there are quite a few components that have to come together to make the wiki software work optimally. And so instead of giving individual IT people a long list of instructions about what other software they need to install so they can finally use our product, we decided to package it up as a virtual appliance.

Virtual appliances have gained a lot of attention over the past few years and are becoming more and more deployed in companies. What they enable an IT person to do, is to just download the software as a single file and it contains everything the operating system, the web server, the SQL database, the search indexing engine and by using VMware, which is the platform that we’ve built on.
                                     --Ken Liu

Virtual appliances have gained a lot of attention over the past few years and are becoming more and more deployed in companies. What they enable an IT person to do, is to just download the software as a single file and it contains everything the operating system, the web server, the SQL database, the search indexing engine and by using VMware, which is the platform that we’ve built on. It takes nothing more than the double-click of the file to basically launch this entire environment on your server. You didn’t have to configure anything additional and there’s absolute zero risk of disruption to existing running software because there are no shared parts between the virtual appliance and your physical appliance. It’s a really easy way to get wiki-deployed inside the company, literally, in minutes that is state of the art. And if your needs grow, it’s as simple as moving the wiki appliance file to a beefier server when the time comes, which is very nice.

GT: I saw some descriptions that it actually fits on a USB key, can migrate between servers. You’re providing portability as well as scalability, literally.

SB: Yes, absolutely

KL: The other one I just want to add is the update cycle and the upgrades. Again, we automatically do that for you because it’s connected to our knock, whereas in traditional software, you know the drill the IT person has to go around and do his thing. So that is a whole total-cost ownership issue too.

GT: Right. Also, you’re minimizing the impact on the IT department and you have other products that do that also, correct?

KL: On the IT department, let’s make a point on that. Right now this tool --and we have heard in this domain, in the collaborations, in the content management space, if you will-- more and more the business groups are trying to do their own thing and do their own applications and needs as opposed to relying on central IT, which is a scarce resource that is hard to get.

GT: You’re correct Ken, if I can interrupt. One thing that came out of BPM In Action was that these processes are best adopted on a small scale with limited goals, and in this case wiki would fit right in.

KL: Yes. As usual one of the ways to adopt these things and we’ve heard this from our customers as well as others, is that wikis are still very new and it is very hard sometimes for people to do the classic ROI-based IT project that takes six months to calculate, everybody has to, you know, contribute. We don’t have that model. We don’t need that model. Relatively speaking, it is so easy and cheap to do, that many companies have said just go ahead and do it and try it and then if it works, it just adopts virally and then grows and then finally maybe IT says “OK, this looks like a serious thing, let’s do it company wide or something.” It is workgroup-based that is coming up from the bottoms-up to grow virally. And our technology really makes that easy to do.

GT: Ken can you give us a quick pricing model?

KL: Yes. For the MindTouch Deki, which is our flagship enterprise product, what we’ve done is that for the first five users we make it free, but with some caveats. This is a free version that doesn’t have support, doesn’t have the outlook connector, doesn’t get software updates and things like that. So essentially you can try it and work on it and see if you like it but if you want to get those things you have to pay for the full license and we start at $995 for the first five users and then go up from there.

GT: How often do you anticipate issuing updates in the coming year to your software?

SB: Actually, we have been issuing updates quite regularly. Most recently actually the DST bug, the daytime savings time change that came upon us. We were able to update all the units in the field very easily. There are many components in the software that could have been affected by it, but again thanks to our remote update capabilities, nobody had to worry about it, it just got updated by itself. We issue regularly about once every few weeks minor fixes and then we also issue about two to three major feature upgrades a year and those are included in the license version of the software.

GT: Right. I’m understanding this. I’ve also noticed doing my research that Gilbane Group and our media partner, InfoWorld have bestowed some pretty good awards on your product.

KL: Yes, we’re very gratified by that, and I think that the best is the InfoWorld article essentially says what we said is true in our claims as far as the ease of use and the virtual machine phenomenon. We have had hundreds of downloads right now since we’ve launched the product almost two months ago. And I have not heard a thing about that not being working. So that part is actually a huge thing, as you know; especially nowadays with all the software that is available and we’re having our users do this themselves. That ease of use just getting the build to experience the product immediately, I think is a big thing for people and for adoption.

GT: Right. Do you enjoy the usual benefit of open source software, that people have read extensively about your product, they’ve tested it, they’ve played with it, so that when they come to you they’re already in optimization mode rather than a lot of hand-holding?

KL: There are some users who have gone through that path and are very knowledgeable, but primarily our users so far, our customers, are straight from first time users to wikis or have heard about wikis, power users, if you will, but not sort of the hardcore open source guys who know everything about it and move up the commercial ladder. We have a few like that, but so far we have just hit the commercial crowd and that’s what they’ve done.

GT: Moving from technology back to business, do you have any telling case studies of enhanced collaboration, communication, return on investment or agility?

KL: I have one case right now that I can talk about on the enterprise level that is a very good case that describes all the things we’ve talked about. It’s a boutique investment bank called Praeger Sealy in San Francisco. They are specialists in public finance investment banking, universities, public utilities, and things like that. We have an IT sort of architect who is the champion at wikis for collaboration. He basically has examined this business and the tools out there for two years, open source and other commercial software and picked us primarily for being simple. And he’s used us from another product we have, which is the DekiBox appliance and the open source and now moved up with us through the MindTouch Deki software products. He’s seen through the whole evolution. And he’s seen through the evolution within his company as well. First, he has to preach what this is all about, educate all the investment bankers, the staff. Now that we have finally the tool that he really thinks is perfect for the software world in his company, adoption is growing, application by application.

He started out with a simple essentially intranet kind of application of storing documents, HR, things like that. Now he’s getting investment bankers to do collaboration of exchanging documents and deal documents and things like that. And a big application that he’s found is compliance and we knew about that but he actually is using that. Business compliance obviously is a huge amount of documents and within that there are two or three sort of aspects of that. One is just the government documents and the laws and regulations that everybody needs to see by different classes of brokers and all those things. So he puts it up there for everyone to look at as opposed to having a secretary look at it. Again, it’s viral as you say. Once people start using it you can talk all you want, this sounds intriguing to some people. Some people get it and can visualize what we’re doing, but you show them what it is and immediately they can understand it so they can access while they’re traveling in hotels some regulations they need.

And then the other part is the company’s policies in response to those regulations are also up there, so that’s another set of documents that who responds or how they want to position this or make modifications so that’s another whole set of stuff and then actual sort of incident-based or transactions coming from the legal side, to specific incidents or inquiries or investigations, what have you, also up there. Compliance you can see for different businesses is a huge issue, financial services, healthcare; I’m sure anything in manufacturing sites safety related. So that by itself is a big application. He is finding within his company as he sees needs so that he can demonstrate to the people and make the benefits known to them, they adopt. That’s how these things should be done, group-by-group. Group-by-group, show them it’s benefiting you, it’s not theoretical, it’s easy and off they go, and that’s the beauty of this.

GT: That’s a telling example both considering the importance of the client, and you had mentioned in your response to the first question where you would have to justify the wiki that the auditability was one of the key examples and that looks like that will be the early return and I think the other advantages is as you say, will come out over time.

...at this point wikis is really a process type of management software, if you will.
                                     --Ken Liu
KL: Well, at this point wikis is really a process type of management software, if you will. Some of the traditional hard dollar ROI calculations are difficult to have and once the company adopts it, everybody gets it; they don’t even have to bother with that. They just know it saves them so much time and ease and heartache to find things. You don’t need it anymore. And that’s the thing. Yes, if you want to spend time to document how much time did you save in getting this document you can guess and do all those calculations. But I think, nowadays with the fast-moving nature of what we have and all the software flying around, I think less and less with these projects people are gonna spend time to find out what savings you just made, because you just proved it yourself, here.

GT: Right, you’ll see a spike in productivity as people do less searching and more thinking. Which in the end is what they’re paid to do. What are your plans, if any, for the wikis still made? Are you gonna try to make a virtual community pay? And do you think a strong presence in the consumer market can create up-sell possibilities to the small and medium business market?

KL:: Yeah, I think that’s our goal. At this point from a technology perspective, because we are so scalable and extensible we have produced the widest set of wiki solutions out there and we cover the gamut. But I think our focus really at this point is on the enterprise market for business, business-to-business. The consumer play we have just launched the wikis site out there, it is to build a community of users and proponents. And, yes, there’s some lead generations or possibilities from those users, but it’s one of those, if we have them, it’s gravy. We have a free version, which anybody can go to and in less than three minutes register, put in a couple keys of information and boom you have a wiki that’s posted as sort of basic features that a consumer would need. You don’t have a lot of the features that enterprise customers need. You just don’t need that. It looks very nice, very friendly. So this is really to cover the friends and family, to clubs and associations, educators from students to the researchers, and small businesses, if you like.

GT: From Little League to Ivy League, I guess?

KL: Little League to Ivy League indeed! Then we have a charged version, which gives you, essentially a private wiki so that you could only invite the people that you want on your site, you get a customizable URL, your custom domain, mycat.wiki.is, something like that. And then also a key part that I think we’re unique in, is that our wikis could be easily integrated into your main website if you have one, and then you can have global navigation within an integrated site so that wikis will be immediately be integral component of your web presentation and the mission you have. And along with the pricing that we have done, which is a very simple flat $60 per year pricing, our goal is to essentially try to make this a tool for the masses. So that we think a component of wiki should be on every website, small and large, because it is a tool that should be available for there and we want to make it affordable for everyone.

GT: It sounds like a smaller scale model of your enterprise strategy also, that it integrates with a website, it shows benefit and then it will reverberate across other projects.

KL: It also reflects, and this I’ll give kudos to Steve and his farsighted thinking when he built the technologies, I think the vision is that ultimately a wiki is not a stand alone tool which today by and far it is one. It’s a nice little tool, it’s cute. We have built into the technology an ability to be part of a content publishing system on the web just the way we architected the technology so that will be sort of our strategic strategy to make wiki a long-term tool within technology.

GT: Right, and for now the needs for business are driving development would you say?

KL: Yes. We go where the customers are.

GT: I am going to ask Steve two quick questions. One would be, in 25 words or less, you’re head of IT, how do you justify installing a wiki in the business? And the second one would be, what elements that Ken alluded to do you think wikis will contain five years from now? Will they be more like forums, blogs, mobblogs, anything like that?

SB: The first one is easy. At this point, in my mind, it’s how do you justify not having a wiki. They’re so simple to deploy; they’re so useful. Anybody who starts using it, virtually immediately says, “Wow, this makes such a huge difference.” And much to a large extent, Internet when deployed at the beginning in the late 90’s and which have gone stale because nobody could update them are a testament to how people knew having centralized information was useful but there were always gatekeepers to change that information. Wikis make it possible that everybody can contribute. Any responsible IT manager should be pushing the company to deploy these tools internally. It promotes communication, it promotes transparency, it, I think, is just a modern business tool that everybody needs. Where will wikis be in five years? Well, they can evolve in many different directions. I’m a big believer that you should use the tool that is best fit for a job, and I foresee that wikis, blogs, forums, everything will come together, but not necessarily because one platform will dominate everything, but because these pieces will work together well, and we’re already seeing glimpses of that today with mashups and web APIs that are emerging.

...on the back end, the wiki’s quite a complex little piece of software to make it all happen. And it includes basically the whole configuration of a Web server database, indexing search engine, and so on. So there are quite a few components that have to come together to make the wiki software work optimally. And so instead of giving individual IT people a long list of instructions about what other software they need to install so they can finally use our product, we decided to package it up as a virtual appliance.
                                     --Steve Bjorn

But every company should try to focus to build the best tools that they have set out to build. Our goal is to build the best possible wiki tool. And there’s so many ways that data once it’s inside the wiki can be found, through tagging, through searching be it by timeline, by individuals, by experts. It’s really an incredible data mine, and so I will think that wikis will continue to look a lot like what they are today, but the capabilities with regard to the information that it can put in, with videos, the richness of the everything experience and the ease with which you can retrieve information again out of the system, that’s where we’re going to see tremendous progress still, and that’s what’s gonna fuel much further adoption of the technology.

GT: I would like to thank you both again for taking time from a busy schedule to really give an illuminating presentation of both your particular product and a growing trend in the enterprise space and the personal space. Thank you.

KL and SB: Thank you.

GT: Where should our audience go for more information?

KL:: MindTouch.com

GT: Are there any special offers or anything going for users or adopters now?

KL: No. We had an introductory discount for the first month of the launch, but that’s past. I guess one thing is the academic and non-profit customers do get a fifty percent discount on our list price, which is an industry practice. So obviously wikis, are a perfect match, I think for the academic and research settings and so we honor that as well.
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