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Keynote Presentation: Event Processing: Changing the Speed of Business

Sponsored by

W. Roy Schulte, VP Gartner Inc.
Paul MacKay, IBM BEP Expert

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Almost every company has operational activities that run continuously and must respond to rapidly changing conditions - prime targets for event processing. Event-driven architecture (EDA) and complex-event processing (CEP) provide early problem detection and predict future threats and opportunities before they materialize. They enable the situation awareness and sense-and-respond behavior that agile enterprises need to operate. This presentation will describe how and where event processing should be used.

Attend this keynote presentation to learn:

• What makes event processing different from conventional application design and why is it catching on now?
• How can mainstream companies realize the four benefits of event processing: improved accuracy in decision making, faster response to threats and opportunities, preventing "info glut" and reduced costs.
• Where is event processing irrelevant?

Featured Speakers

W. Roy Schulte is Vice President and Distinguished Analyst at Gartner Inc. in Stamford Connecticut. Mr. Schulte was a co-author of the 1996 report that introduced the term SOA to the industry. He also originated research into the field of message brokers, coined the term business activity monitoring (BAM), and wrote the first analyst reports on the zero-latency enterprise and the enterprise service bus (ESB). His current work centers on event-driven architecture (EDA). Mr. Schulte has more than 20 years of industry experience spanning user enterprises, IT vendors and Gartner Inc. He holds a BS from the Massachusetts Institute of Technology and an MS from MIT's Sloan School of Management.

Paul MacKay has over 30 years of software industry experience encompassing technical, executive management, sales, and marketing with both established and start-up companies. Paul graduated from the University of British Columbia, Canada with a degree in Computer Science and began his career working in the IBM ASDD Lab in Toronto, Canada. Prior to joining AptSoft, Paul was the President and CEO of Attunity. Prior to Attunity, Paul held the position of President and COO at Netcentric, a provider of Internet-based fax transmission technology. Prior to Netcentric, Paul held the position of Senior VP Sales at Powersoft, provider of the market-leading client server product, Powerbuilder. Prior to Powersoft, Paul held the position of VP Sales at AICorp. From 1982 through 1987 Paul ran Cullinet Software's Canadian subsidiary.