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Tech for Tomorrow

Doug Mow

Beyond Social and BPM? How About Sharing and Mobile?

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Last week, Liz Gannes (@lizgannes) of GigaOM covered Google CEO Eric Schmidt's Q&A session from Atmosphere, the Google event. Eric mentioned that sharing and mobile are two of the greatest challenges Google faces today.

In my last post, I described a patient care scenario and tried to avoid any direct references to technology. When I read Liz's article I thought back to how much of that patient care scenario involved the sharing of information along the process. Access to information and content, and the engagement of the community all support the sharing of information.

Accessing that entire scenario through an iPhone, Droid, or other mobile device extends the value and immediacy of the application even further. Health care, media, financial services, retail, and almost any other industry would benefit from the same convergence of BPM, ECM and BI delivered through a mobile device.

IT organizations must be the catalyst behind these transformational applications. While the needs of the business are many, IT must provide a stable, rationalized, high-performance foundation for the delivery of the applications that will create truly compelling customer and patient experiences. The benefits back to the enterprise are many - improved efficiency and profitability, reduced customer churn, increased ROI from existing assets, increased market share, improved business agility and reduced time to market to launch new products and services.

Last week I commented on Peter's question about bridging the IT/business gap. When IT can help plan, execute and deliver these capabilities to deliver these business benefits there will be no gap. Back to Peter's question, what is your strategy to bridge the gap?

This afternoon I participated in a CMO study and was asked how I felt if I had the CIO as a partner. I told the interviewer that I love working with the CIO because I feel the lines of demarcation are so blurry now. Who does the web site, me or the CIO? Who's responsible for social media? In my scenario, we are partners. How does it work for your organization?

Doug Mow blogs from a business executive's perspective about IT trends, tech news and life in the trenches of an Enterprise 2.0 transformation.

Doug Mow

#CMO of Courion Corporation responsible for all branding, communications, messaging, online and offline marketing. Courion is the leading provider of access management tools that provide maximum access to corporate IT assets with minimal risk.

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