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Tech for Tomorrow

Doug Mow

2010 Is The Year of the Social Mobile Mashup

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A few months ago I wrote about 2009 being my wake up call for social media. I started 2009 wondering about Twitter and its usefulness as well as its lifespan. One year later, I admitted that Twitter is a force to be reckoned with.

In January, Forrester analyst Julie Ask wrote a similar line in her report Predictions 2010: Consumer Mobile Strategies about the emergence of mobile. She said that 2009 was the year that enterprises realized that mobile needed to move beyond the pilot stage. Mobile has become a significant channel and is inevitable. "Consumer brands will look back at 2009 and remember it as the year that 'now' really was the time for mobile."

So, what have we got? The big social/mobile mash up. Don't believe it's for real? It's real enough that last month Verizon Wireless released the Motorola Devour, a mobile phone built specifically for social media. To accommodate social media Motorola raised and separated the keys on the physical keypad to reduce mis-hits. (Being a social media gadget guy, I had to get one.)

Enterprise IT can look at this development with great anticipation or fear. On the positive side, the social/mobile platform provides yet another distribution channel if you are in the content business. It's pure ROI for existing content assets. The content has already been created. You will have to deal with a variety of mobile platforms - Apple, Android, Symbian, Windows Mobile, Blackberry, etc. - but this is a trend that will not reverse. How many mobile platforms does your organization support?

And with the proliferation of compute power in the palm of consumers' hands process efficiency can now be extended to the perimeter. Any device with an IP address can be an intelligent participant in an enterprise's process. Does your vision of BPM extend beyond the walls of your enterprise and can it leverage mobile compute devices?

As mentioned in a previous post, the underlying foundation must be rock solid to support these new application paradigms. Complex spaghetti code, multiple redundant applications supporting the same function, inefficient I/O, outdated hardware platforms will all act as inhibitors to progress. But, IT must provide the solid foundation for the business to transform. When that happens, IT becomes the transformation agent partner the business so sorely requires.

Doug Mow blogs from a business executive's perspective about IT trends, tech news and life in the trenches of an Enterprise 2.0 transformation.

Doug Mow

#CMO of Courion Corporation responsible for all branding, communications, messaging, online and offline marketing. Courion is the leading provider of access management tools that provide maximum access to corporate IT assets with minimal risk.

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