...part of the title of two recent posts (here and here) from one of my absolute favourite bloggers on SOA, Steve Jones (CTO of Application Development Transformation, Capgemini). Anyone trying to understand what SOA is really about, in real-world practice, should read these.
The very short executive summary (of these and his general theme): SOA is about your entire organisation's attitude to how it thinks about itself and about its relationship to technology - it's not about ESBs, BPEL, or any of the rest of that alphabet soup.
This guy hits the spot with almost every post and he's not afraid to tell it like it is, warts and all.
Some Friday reading for you!