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Business Transformation in Action

Joe McKendrick

Ford is Hiring Again... And They Want Lots of Software People

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Ford Motor Company has made a roaring comeback from the precipice much of the auto industry stood at just a few years ago. The company recently reported full-year sales totaled 1.935 million, up 19 percent versus a year ago - the largest increase of any full-line automaker.

However, the auto industry going into the current economic recovery looks very different than just a few years back.

For starters, there's a growing market in electric and hybrid vehicles, which take a lot of technical expertise to design and perfect.

Second of all, cars are no longer cars. They are computer systems that sit on four wheels.

Just the other day, the automaker announced they are looking to hire 750 people, especially "those with expertise in software architecture, design, prototyping and validation," says a report in the Detroit Free Press online (Freep.com).

As Ford executive Mark Fields described it, professionals with such expertise "people are game-changers, addressing a whole new generation of consumer needs and desires."

HT: Paul Preiss, CEO of the International Association of International Association of Software Architects (IASA).



In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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