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Business Transformation in Action

Joe McKendrick

Service-Orienting Your Footwear

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Crocs were all the rage in recent times, and for a while, my personal fashion barometers -- my daughters -- would not leave the house without their Crocs on.

Now, it's fun (at least for me) to find out that their business operations are being built on service-oriented architecture tools and principles. 

Word is Crocs is using Oracle's SOA Suite 11g to build a system that supports its global sales and supply chain network, and to provide a holistic view into the entire supply chain.

The goal is to help ensure access to real-time data from its order management, strategic sourcing and supply chain systems that support its global, multi-channel distribution system.

Crocs is leveraging the Oracle technology to integrate six disparate enterprise applications, including warehouse and order management systems, retail point of sale and merchandising systems, e-commerce and Oracle's JD Edwards EnterpriseOne. Now, Crocs can ostenibly support its diverse retail, internet and wholesale business channels that span 363 Crocs retail locations globally, several e-commerce sites around the world and thousands of wholesale and distributor customers.

The solution is live in the Americas and Asia with further rollouts scheduled for completion by February 2011.

The implementation "has radically changed the way we support our business, providing near real-time access to data across our enterprise applications," said Paul Lanham, CIO of Crocs.

In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more


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