Business Transformation in Action

Joe McKendrick

Podcast: Business Value 'Pays the Rent' of SOA

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Over the past decade, there's been a push and pull between more technically inclined SOA proponents who worry about tools and platforms, and more business-oriented proponents who worry whether SOA is doing enough to advance profitability and market growth.

Both side are important, and often, SOA proponents need to maintain a balancing act to get projects through the pipeline. That's the observation of Paul Brown, a co-author of the SOA Manifesto, and principle software architect at Tibco Software, and ebizQ Managing Editor Jessica Ann Mola recently spoke with Paul about why business value is so important to service oriented architecture. (Listen to the podcast podcast here; full transcript of the discussion available here.)

As Paul put it, "we do have to be good corporate citizens and realize that after all it is the business value that is the reason for us being there.  It's what pays the rent and we have to deliver business value."

However, he cautions, "we can't abandon the technical strategy because it is the technical strategy that will give us the reduced cost, faster time to get results out into the marketplace and all those good things that we expect out of the technology."

However, he states, "when push comes to shove, business value has to win."


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In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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