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Joe McKendrick

SOA is Ready for the Business. But is the Business Ready for SOA? (Day 1)

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In just a couple of months, we are pleased to be hosting an online, two-day event that will welcome you to Service-Oriented Architecture, Phase Two.

Six years after SOA first hit the mainstream, many organizations have achieved strong value, while some are struggling to realize business results from this increasingly popular approach to technology deployment. Some challenging hurdles remain in the "Increase SOA value to the business" journey:

  • Resolving organizational and governance issues are fast becoming pre-requisites to successful SOA deployment
  • "Selling" SOA's value to the business is more difficult in today's economy, especially since ROI is often hard to quantify
  • Evolving SOA projects to derive the benefits of emerging technologies such as Complex Event Processing and Cloud Computing
In this informative two-day event (October 28-29), you will hear leading experts and practitioners (not to mention yours truly!) discuss strategies and best practices for promoting and deploying SOA throughout the enterprise. Join us for an agenda packed full of sessions and panel discussions on the latest thinking in SOA.

We have lined up some of the top names in the industry to bring you the latest information on SOA, Phase Two. Randy Heffner, vice president of Forrester Research, will kick off the proceedings with a keynote,
"Doing SOA for Business: Fixing the Worst Big SOA Mistakes" (Wednesday, October 28, 11 a.m. Eastern):

The industry is now past the "SOA is dead" scare that some had fun with at the beginning of 2009, but that doesn't mean that you're out of the woods. There was a reason that the industry was ripe for such a scare: Too many people misunderstood SOA and defined it in terms of technologies and products, distracting attention from SOA's real power for business design. Although SOA itself is far from dead, your SOA initiative might die if you don't learn how to do SOA for business. Forrester will cover the worst mistakes that can derail SOA and provide the most important SOA strategy, design, and governance best practices.
Following Randy's speech, I will kick off an industry roundtable at noon (Eastern) that day, titled "The Business of SOA is Business." Featured speakers include: John Favazza, vice president of research and development for WebLayers, and Miko Matsumura, chief sofwtare strategist for Software AG:

Do business executives' eyes glaze over when you mention SOA in meetings or proposals? Were your SOA efforts the first thing cut when IT budgets were retrenched? SOA is viewed as an effective mechanism for aligning information technology with business requirements. Yet many SOA projects remain mired within the IT domain, and proponents have had a difficult time selling SOA-focused projects to business decision makers. In this informative roundtable discussion, experts and practitioners will discuss the return on investment (ROI) that SOA delivers, and how this ROI can be documented and measured. In addition, the panel will explore other issues encountered when getting businesses to sign on to SOA projects, and how these obstacles can be overcome.

Then, at 2:00 Eastern on the 28th, we will host a session on "SOA in Government: Changing the Game for Government IT":

How is government dealing with implementing SOA in what has always been a vertically oriented IT environment? This session presents case studies on SOA implementation from government agencies. SOA represents a game-changing paradigm shift for government. While it promises to deliver agility and cost savings, it also goes against the grain when considering how government has traditionally acquired information technology capabilities. This engaging case study session features discussion of policy, governance, acquisition and technology issues. Real-world issues surround the gradual shift towards services that complicate the planning and implementation. In government, nothing is ever thrown away and thus having services coexist with legacy systems is a major consideration.

More details on Day 2 of the conference, which will feature keynotes on Gartner analysts Yefim Natis and Roy Schulte, as well as industry thought-leader and thought-provoker Dave Linthicum, to follow.

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SOA in Action Blog

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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